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IterableSustained decline

iterable.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 1M.

What happened

Minimal AI traffic at 0.4% (~4,443 visits). Top: gemini.google.com (42%), chatgpt.com (39%), claude.ai (19%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,266,769
Month over month
-4.5%
3-month change
-16.3%
Global rank
42,241
Top country
US (71%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
11,021
Category rank
160
Change, 3 months
-16.3%
Change, month over month
-4.5%
Digital health score
68

Details

Measured month
Aug 2026
Category
business_and_consumer_services/business_services
Mail visits
293,890
Traffic band
Established
Direct visits
621,984
Search visits
159,613
Small website
No
Snapshot date
Aug 1, 2026
Social visits
36,736
Website title
Whitepapers
Brand strength
Strong
Referral visits
129,210
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~4,443 visits). Top: gemini.google.com (42%), chatgpt.com (39%), claude.ai (19%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Brand keyword ratio
4/5
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 68: Engagement 40/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c2e6ea8e-e12c-4e18-a707-df542f76bf5c returns this record as JSON. POST /v1/companies/enrich returns every signal for iterable.com.

{
  "signal_id": "c2e6ea8e-e12c-4e18-a707-df542f76bf5c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-09-11T10:16:47.683+00:00",
  "company": {
    "name": "Iterable",
    "domain": "iterable.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "iterable.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 1M.",
    "traffic": {
      "2026-06-01": 1512858,
      "2026-07-01": 1326941,
      "2026-08-01": 1266769
    },
    "category": "business_and_consumer_services/business_services",
    "relevance": 12.7,
    "ai_traffic": {
      "total_visits": 4443,
      "top_platforms": [
        {
          "name": "gemini.google.com",
          "rank": 1,
          "share": 41.718
        },
        {
          "name": "chatgpt.com",
          "rank": 2,
          "share": 39.411
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 18.87
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.635,
      "pages_per_visit": 3.084,
      "avg_visit_duration_seconds": 120
    },
    "global_rank": 42241,
    "mail_visits": 293890,
    "country_rank": 11021,
    "top_keywords": [
      {
        "cpc": 23.5,
        "name": "iterable",
        "volume": 30250,
        "estimated_value": 18500
      },
      {
        "cpc": 20.33,
        "name": "braze",
        "volume": 92490,
        "estimated_value": 3710
      },
      {
        "cpc": 15.76,
        "name": "iterable academy",
        "volume": 880,
        "estimated_value": 1210
      },
      {
        "cpc": 1.4,
        "name": "iterable activate nyc",
        "volume": 880,
        "estimated_value": 1210
      },
      {
        "cpc": 2.31,
        "name": "iterable careers",
        "volume": 1260,
        "estimated_value": 1180
      }
    ],
    "traffic_band": "established",
    "category_rank": 160,
    "direct_visits": 621984,
    "search_visits": 159613,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 36736,
    "top_countries": {
      "CA": 0.038,
      "DE": 0.025,
      "GB": 0.077,
      "IN": 0.023,
      "US": 0.714
    },
    "website_title": "Whitepapers",
    "brand_strength": "strong",
    "change_3mo_pct": -16.3,
    "change_mom_pct": -4.5,
    "referral_visits": 129210,
    "traffic_sources": {
      "mail": 0.232,
      "paid": 0,
      "direct": 0.491,
      "search": 0.126,
      "social": 0.029,
      "referral": 0.102
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~4,443 visits). Top: gemini.google.com (42%), chatgpt.com (39%), claude.ai (19%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Whitepapers",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 68: Engagement 40/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~36,736 visits).",
    "engagement_quality_score": 40,
    "geo_concentration_detail": "Highly concentrated traffic: US (71%), GB (8%), CA (4%).",
    "referral_strength_detail": "Moderate referral strength at 10% of traffic (~129,210 visits).",
    "search_dependency_detail": "Low search dependency at 13% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (40/100) with 64% bounce rate, 3.1 pages per visit, and 120-second average duration."
  }
}

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