Kavak enters the southeastern Mexico market in alliance with Hertz's CarShop
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Kavak, the digital platform for buying, selling, financing, and servicing used cars in Latin America and emerging markets, announced its entry into Yucatán and Quintana Roo through an alliance with Hertz Mexico and its used car division, CarShop. Kavak, which operates in Mexico, Argentina, Brazil, Chile, Turkey, United Arab Emirates, and Oman, had not yet ventured into the country's southeast. The start of operations in Mérida and Cancún will allow Kavak to expand its presence to nine states and enter the country's southeast for the first time, marking a new stage of expansion in Mexico. Kavak's arrival in the southeast marks a diversification of its business model, with more flexible operating schemes that will continue to facilitate access to reliable vehicles, financing alternatives, and after-sales services. With more than 1.32 million automobiles in Yucatán and Quintana Roo and a 10.8% growth in their combined vehicle fleet between 2023 and 2025, both states are positioned as strategic markets for mobility, financing, and after-sales services in the southeast, according to INEGI data. Hertz Mexico's experience in fleet management and renewal allows Kavak to provide used vehicles with backing and a maintenance history, explained Saúl Crespo, Vice President of Corporate Affairs at Kavak. During September, Kavak and CarShop, Hertz Mexico's used car division, will...
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