The Fight To Quit Smoking: How Kenvue Is Working To End Nicotine, Tobacco Addiction
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The fight to quit smoking: how Kenvue is working to end nicotine, tobacco addiction. Around the world, nicotine addiction continues to pose a threat to public health - evolving beyond cigarettes into new and addictive forms like e-cigarettes (or "vapes"), heated tobacco and nicotine pouches. With more than 1.3 billion people still smoking globally[1] - and the use of e-cigarettes amongst adolescents on the rise[2] - it's clear that the fight to curb tobacco and nicotine addiction is far from over. That's why Kenvue proudly launched Total Quit(TM), an ambitious, comprehensive global campaign that advocates for a future free from both tobacco and nicotine[3]. Building on more than four decades of leadership in nicotine replacement therapy (NRT), this latest effort is aimed at policymakers and policy influencers around the world. Total Quit(TM): A vision for a tobacco- and nicotine-free future The campaign calls on governments to reshape public policy in response to the rapidly changing nicotine landscape. While global smoking rates are going down, the growing popularity of e-cigarettes and other similar products, especially among youth, demands fresh attention. In places like Canada and the U.K., adolescent e-cigarette use ("vaping") has doubled or tripled in just a few short years[2]. And while some smokers have successfully quit using these products, 1 in 5 nicotine...
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