7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years

{
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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-10T14:00:00+00:00",
  "company": {
    "name": "Keurig Dr Pepper",
    "domain": "keurigdrpepper.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/7up-puts-lime-in-the-spotlight-with-its-biggest-brand-evolution-in-more-than-15-years-302846467.html",
    "title": "7UP Puts Lime in the Spotlight With Its Biggest Brand Evolution in More Than 15 Years",
    "excerpt": "The best-tasting 7UP ever combines the lime-forward profile consumers preferred most with a refreshed identity that challenges convention in the lemon-lime category FRISCO, Texas , Aug. 10, 2026 /PRNewswire/ -- 7UP®, part of the Keurig Dr Pepper (NASDAQ: KDP ) portfolio of brands, is redefining the $5 billion lemon-lime category 1 with its first evolution in over 15 years, with a lime-led reformulation at the center. The debut of 7UP Lime Lemon marks the category's first lime-led formula designed to strengthen the brand's distinctiveness and appeal with a new generation of drinkers. It brings the consumer-preferred lime-forward profile to 7UP Regular, 7UP Zero Sugar, Cherry 7UP and Cherry 7UP Zero Sugar, anchoring a new chapter for the Original Uncola® across product, packaging and brand identity. Rolling out nationwide beginning in mid-August, consumers can purchase 7UP Lime Lemon wherever 7UP products are sold. As the Original Uncola®, 7UP built its reputation by challenging conventions and offering consumers something different. Today, the brand is returning to those roots with a renewed focus on differentiation, introducing a distinctive lime-forward taste and bold new visual identity designed to help the brand stand out in one of the largest segments in carbonated soft drinks 2 . \"This is a bold reinvention of one of America's most iconic soda brands for a new generation...",
    "product": "7UP Lime Lemon",
    "summary": "Keurig Dr Pepper's 7UP brand is launching a new lime-led product line, 7UP Lime Lemon, which includes reformulations of 7UP Regular, 7UP Zero Sugar, Cherry 7UP, and Cherry 7UP Zero Sugar.",
    "location": "United States",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1966410/7UP-Lime-Lemon-Hero-Photo.jpg?id=OA2840968&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "7UP Lime Lemon",
      "full_text": "7UP Lime Lemon",
      "fuzzy_match": false
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-08-10T14:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "The debut of 7UP Lime Lemon marks the category's first lime-led formula designed to strengthen the brand's distinctiveness and appeal with a new generation of drinkers."
  }
}

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