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KeyCorpLaunch

KEYBANK NAMED OFFICIAL RETAIL BANK OF COLORADO AVALANCHE

Source: Autobound Signal API · 66 signals tracked for KeyCorp · updated

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What happened

KeyBank launched the KeyBank Small Business Spotlight program in partnership with the Colorado Avalanche to highlight local businesses.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

DENVER, Oct. 5, 2026 /PRNewswire/ -- Kroenke Sports & Entertainment (KSE) announced a three-year partnership renewal with KeyBank (NYSE: KEY ) – one of the nation's largest bank-based financial services companies, with more than 50 branches in Colorado – which includes a new designation for KeyBank as the exclusive Official Retail Bank Partner of the Colorado Avalanche. Through the partnership, KeyBank will assume naming rights for what will now be known as the KeyBank Ice Deck – an exclusive, all-inclusive premium seating area on the glass – and a new KeyBank Small Business Spotlight program highlighting Colorado-based small businesses through segments on Altitude Sports television and radio, digital media, and in-game elements at Ball Arena. KeyBank also will serve as presenting sponsor of the next three regular-season home openers and the annual Avalanche Alumni Game at the University of Denver. The KeyBank logo will appear in center ice at Ball Arena, under the Avalanche logo, and on banners inside the Arena's Grand Atrium (west) entrance. "KeyBank is proud to return as the Official Retail Bank of the Colorado Avalanche, building on a relationship that dates back to the team's first puck drop 30 years ago," said Chris Picardi, KeyBank Colorado Market President. "For three decades, we've been honored to serve Colorado families, businesses and communities while sharing...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
KeyBank Small Business Spotlight
Location
Colorado, United States

More launch signals at other companies

The full record

From the Signal API record

Details

Release type
Campaigns

Topics and mentions

Product tags

  • marketing
  • campaigns

Extraction

Confidence
80%
Detected
Oct 5, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/24491505-9454-da29-597a-7645f2fe4872 returns this record as JSON. POST /v1/companies/enrich returns every signal for key.com.

{
  "signal_id": "24491505-9454-da29-597a-7645f2fe4872",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-10-05T13:02:00+00:00",
  "company": {
    "name": "KeyCorp",
    "domain": "key.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/keybank-named-official-retail-bank-of-colorado-avalanche-302897391.html",
    "title": "KEYBANK NAMED OFFICIAL RETAIL BANK OF COLORADO AVALANCHE",
    "excerpt": "DENVER , Oct. 5, 2026 /PRNewswire/ -- Kroenke Sports & Entertainment (KSE) announced a three-year partnership renewal with KeyBank (NYSE: KEY ) – one of the nation's largest bank-based financial services companies, with more than 50 branches in Colorado – which includes a new designation for KeyBank as the exclusive Official Retail Bank Partner of the Colorado Avalanche . Through the partnership, KeyBank will assume naming rights for what will now be known as the KeyBank Ice Deck – an exclusive, all-inclusive premium seating area on the glass – and a new KeyBank Small Business Spotlight program highlighting Colorado-based small businesses through segments on Altitude Sports television and radio, digital media, and in-game elements at Ball Arena. KeyBank also will serve as presenting sponsor of the next three regular-season home openers and the annual Avalanche Alumni Game at the University of Denver. The KeyBank logo will appear in center ice at Ball Arena, under the Avalanche logo, and on banners inside the Arena's Grand Atrium (west) entrance. \"KeyBank is proud to return as the Official Retail Bank of the Colorado Avalanche, building on a relationship that dates back to the team's first puck drop 30 years ago,\" said Chris Picardi, KeyBank Colorado Market President. \"For three decades, we've been honored to serve Colorado families, businesses and communities while sharing in...",
    "product": "KeyBank Small Business Spotlight",
    "summary": "KeyBank launched the KeyBank Small Business Spotlight program in partnership with the Colorado Avalanche to highlight local businesses.",
    "location": "Colorado, USA",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS2001661/KeyBank-Colorado-Avalanche.jpg?id=OA2985086&p=facebook",
    "confidence": 0.8,
    "product_data": {
      "name": "KeyBank Small Business Spotlight",
      "full_text": "a new KeyBank Small Business Spotlight program",
      "fuzzy_match": false,
      "release_type": "campaigns"
    },
    "product_tags": [
      "marketing",
      "campaigns"
    ],
    "published_at": "2026-10-05T13:02:00Z",
    "location_data": [
      {
        "state": "Colorado",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Through the partnership, KeyBank will assume naming rights for what will now be known as the KeyBank Ice Deck – an exclusive, all-inclusive premium seating area on the glass – and a new KeyBank Small Business Spotlight program highlighting Colorado-based small businesses through segments on Altitude Sports television and radio, digital media, and in-game elements at Ball Arena.",
    "related_company_name": "Kroenke Sports & Entertainment",
    "related_company_domain": "key.com"
  }
}

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