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KFCIn development

A look inside KFC’s radically modern makeover of the Colonel’s classic recipe

What happened

KFC is testing a breakfast menu at its new "Open House" restaurant concept in McKinney, Texas.

Source

Article excerpt

A new KFC restaurant in McKinney, Texas, is about much more than debuting a new design. “This is the Kentucky Fried comeback made real in one restaurant,” KFC US President Catherine Tan-Gillespie told Fox News Digital. The restaurant, dubbed Open House, serves as a testing ground for how the 75-year-old fast-food chain that Colonel Harland Sanders founded might modernize without abandoning the things that made it famous. KFC’s challenge isn’t necessarily getting Americans to remember the brand. It’s getting them to think about it when deciding what to eat today. “There is a massive love for this American icon,” Tan-Gillespie said. But in the US, she added, “we tend to be thought about in people’s memories. We’re not actually being considered in eating moments of today.” That tension between nostalgia and relevance helped shape Open House. In developing the restaurant, KFC started with a question. “We sat back and said, you know, if the Colonel were building a restaurant from scratch today, what would this look like?” Tan-Gillespie said. The answer incorporates Art Deco and mid-century modern influences alongside large glass windows, digital ordering and drive-thru technology. At the same time, the restaurant features lobby hosts, table service, booths and outdoor dining designed to encourage customers to gather. “For me, the philosophy is that we should be digital where...

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Extracted from this sentence

Breakfast is part of the experiment, too.

Extracted by Autobound

From the Signal API record
Event
In development

What this signalsWork in development often leads to new buying for tools, data and services.

Product
breakfast menu
Location
McKinney, Texas, United States

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The full record

From the Signal API record

Extraction

Confidence
80%
Detected
Sep 26, 2026
signal_type
news
signal_subtype
is_developing

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/387c514d-caf7-76b8-c89a-1b935d254717 returns this record as JSON. POST /v1/companies/enrich returns every signal for kfc.com.

{
  "signal_id": "387c514d-caf7-76b8-c89a-1b935d254717",
  "signal_type": "news",
  "signal_subtype": "is_developing",
  "detected_at": "2026-09-26T18:32:00+00:00",
  "company": {
    "name": "KFC",
    "domain": "kfc.com"
  },
  "data": {
    "url": "https://nypost.com/2026/09/26/us-news/kfc-opens-new-radically-different-restaurant-in-major-comeback-push/",
    "title": "A look inside KFC’s radically modern makeover of the Colonel’s classic recipe - New York Post",
    "excerpt": "A new KFC restaurant in McKinney, Texas , is about much more than debuting a new design. “This is the Kentucky Fried comeback made real in one restaurant,” KFC US President Catherine Tan-Gillespie told Fox News Digital. The restaurant, dubbed Open House, serves as a testing ground for how the 75-year-old fast-food chain that Colonel Harland Sanders founded might modernize without abandoning the things that made it famous. KFC’s challenge isn’t necessarily getting Americans to remember the brand. It’s getting them to think about it when deciding what to eat today. “There is a massive love for this American icon,” Tan-Gillespie said. But in the US, she added, “we tend to be thought about in people’s memories. We’re not actually being considered in eating moments of today.” That tension between nostalgia and relevance helped shape Open House. In developing the restaurant, KFC started with a question. “We sat back and said, you know, if the Colonel were building a restaurant from scratch today, what would this look like?” Tan-Gillespie said. The answer incorporates Art Deco and mid-century modern influences alongside large glass windows, digital ordering and drive-thru technology. At the same time, the restaurant features lobby hosts, table service, booths and outdoor dining designed to encourage customers to gather. “For me, the philosophy is that we should be digital where it’s...",
    "product": "breakfast menu",
    "summary": "KFC is testing a breakfast menu at its new \"Open House\" restaurant concept in McKinney, Texas.",
    "location": "McKinney, Texas, USA",
    "planning": true,
    "image_url": "https://nypost.com/wp-content/uploads/sites/2/2026/09/142634499.jpg?quality=75&strip=all&w=1200",
    "confidence": 0.8,
    "product_data": {
      "name": "breakfast menu",
      "full_text": "Breakfast",
      "fuzzy_match": false
    },
    "published_at": "2026-09-26T18:32:00Z",
    "location_data": [
      {
        "city": "McKinney",
        "state": "Texas",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Breakfast is part of the experiment, too."
  }
}

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