Hyundai And Kia Just Set A US Sales Record While BMW Cuts 8,000 EV Jobs
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The American electric vehicle industry has come under great scrutiny over the last several years, with the sector having had to fend off a series of frightening road bumps that threatened to wipe it off the face of the planet. One of the latest is the loss of the Federal EV Tax Credit, which has made buying a new EV more expensive than it was just under a year ago. As a result, brands that elected to retain a more diversified product range are reaping the rewards of this approach. The Hyundai Group is a perfect illustration of this. Even though the automotive industry remains a challenging arena in which to turn a profit, the Hyundai Group has managed to keep its impressive momentum of the last couple of decades going across the first half of the year. Both mass-market brands under its umbrella – Hyundai and Kia – posted sales increases versus the same period last year, with the former seeing 2.7% more cars sold in the US compared to H1 2025, while Kia added another 3.4% more cars. All in, the brands sold a combined 920,383 vehicles across the first half of 2026, an increase of 3% year-on-year. Alongside these encouraging results, luxury marque Genesis outpaced both of its lower-market siblings in terms of growth, with the brand seeing another 4.6% of its vehicles finding owners across the period. These figures paint a promising picture for the group as it continues to gain...
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