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KiaTraffic snapshot

kia.com received 22M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~136,332 visits). Top: chatgpt.com (88%), gemini.google.com (9%), perplexity.ai (3%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
22,372,487
Month over month
+7.7%
3-month change
+3.8%
Global rank
2,031
Top country
US (29%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,567
Category rank
12
Change, 3 months
+3.8%
Change, month over month
+7.7%
Digital health score
65

Details

Measured month
Jul 2026
Category
vehicles/makes_and_models
Mail visits
201,352
Traffic band
Major
Direct visits
4,877,202
Search visits
13,870,942
Small website
No
Snapshot date
Jul 1, 2026
Social visits
604,057
Website title
Contact Us
Brand strength
Moderate
Referral visits
715,920
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~136,332 visits). Top: chatgpt.com (88%), gemini.google.com (9%), perplexity.ai (3%).
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
High
Consecutive months
1
Brand keyword ratio
3/5
Website description
Sie haben allgemeine Fragen oder ein Anliegen an unseren Kundenservice? Setzen Sie sich mit Kia in Verbindung.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3db83c4d-4679-4304-b2ad-223b548a766d returns this record as JSON. POST /v1/companies/enrich returns every signal for kia.com.

{
  "signal_id": "3db83c4d-4679-4304-b2ad-223b548a766d",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:24:39.948+00:00",
  "company": {
    "name": "Kia",
    "domain": "kia.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "kia.com received 22M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 21553956,
      "2026-06-01": 20769625,
      "2026-07-01": 22372487
    },
    "category": "vehicles/makes_and_models",
    "relevance": 26.2,
    "ai_traffic": {
      "total_visits": 136332,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 87.649
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 9.191
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.159
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.444,
      "pages_per_visit": 4.367,
      "avg_visit_duration_seconds": 161
    },
    "global_rank": 2031,
    "mail_visits": 201352,
    "country_rank": 1567,
    "top_keywords": [
      {
        "cpc": 0.72,
        "name": "kia",
        "volume": 971420,
        "estimated_value": 1135170
      },
      {
        "cpc": 0.42,
        "name": "kia seltos",
        "volume": 199980,
        "estimated_value": 212200
      },
      {
        "cpc": 0.58,
        "name": "kia sportage",
        "volume": 281280,
        "estimated_value": 198780
      },
      {
        "cpc": 0.77,
        "name": "기아",
        "volume": 45240,
        "estimated_value": 150890
      },
      {
        "cpc": 0.92,
        "name": "기아자동차",
        "volume": 32320,
        "estimated_value": 124060
      }
    ],
    "traffic_band": "major",
    "category_rank": 12,
    "direct_visits": 4877202,
    "search_visits": 13870942,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 604057,
    "top_countries": {
      "DE": 0.055,
      "GB": 0.045,
      "IN": 0.056,
      "KR": 0.151,
      "US": 0.288
    },
    "website_title": "Contact Us",
    "brand_strength": "moderate",
    "change_3mo_pct": 3.8,
    "change_mom_pct": 7.7,
    "referral_visits": 715920,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.218,
      "search": 0.62,
      "social": 0.027,
      "referral": 0.032
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~136,332 visits). Top: chatgpt.com (88%), gemini.google.com (9%), perplexity.ai (3%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Sie haben allgemeine Fragen oder ein Anliegen an unseren Kundenservice? Setzen Sie sich mit Kia in Verbindung.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 65,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 65: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~604,057 visits).",
    "engagement_quality_score": 66,
    "geo_concentration_detail": "Moderately concentrated traffic: US (29%), KR (15%), IN (6%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~715,920 visits).",
    "search_dependency_detail": "High search dependency at 62% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (66/100) with 44% bounce rate, 4.4 pages per visit, and 161-second average duration."
  }
}

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