Klaviyo launches Social Marketing platform for omnichannel campaigns

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    "url": "https://www.retailbiz.com.au/technology/klaviyo-launches-social-marketing-platform-for-omnichannel-campaigns/",
    "title": "Klaviyo launches Social Marketing platform for omnichannel campaigns - retailbiz",
    "excerpt": "Klaviyo has launched Klaviyo Social Marketing, designed to connect social media engagement with customer relationship management and omnichannel marketing strategies. The platform integrates social interactions such as comments, direct messages, mentions and user-generated content into Klaviyo’s customer relationship management platform, allowing marketers to use those insights to personalise campaigns across multiple channels. According to Klaviyo, the platform enables businesses to convert social media followers into email, SMS and WhatsApp subscribers, enrich customer profiles with social engagement data, and manage owned and user-generated content through a centralised library with AI-powered content recommendations. “For years, social has been one of the richest sources of customer insight, yet it has largely existed outside the systems brands use to build customer relationships,” said Jamie Domenici, chief marketing officer of Klaviyo. “The future of marketing isn’t about treating social as a separate channel. It’s about making it part of a unified, omnichannel marketing strategy. By connecting social engagement to the rest of the customer journey, we’re helping brands turn social interactions into lasting customer relationships.” Klaviyo Social Marketing became generally available to all users on June 30, 2026. Read more: Klaviyo expands AI capabilities with Marketing...",
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curl -X POST https://signals.autobound.ai/v1/companies/enrich \
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  -d '{"domain":"klaviyo.com","limit":20}'