kpmg.com received 3M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 2% (~60,141 visits). Top: chatgpt.com (76%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%), copilot.microsoft.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 3,033,676
- Month over month
- +10%
- 3-month change
- +5.5%
- Global rank
- 19,029
- Top country
- US (30%)
- Trend
- Fluctuating
More from KPMG
- LayoffKPMG set to slash hundreds more jobs before ChristmasLayoff
- Customer lossANZ: ‘No decision’ on whether to dump KPMG after 27 yearsCustomer loss
- PatentsKPMG LLP's patent output is accelerating: 14 grants in the past year, 2 in the past 30 days.Patents
- New customerCanaan Announces Appointment of KPMG in Singapore as Independent AuditorNew customer
- PromotionKPMG tech and data boss tells staff facing the boot he's getting promotedPromotion
- GlassdoorReviewers cite low pay growth and unfavorable bonusesGlassdoor
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The full record
From the Signal API recordNumbers
- Country rank
- 11,936
- Category rank
- 16
- Change, 3 months
- +5.5%
- Change, month over month
- +10%
- Digital health score
- 62
Details
- Measured month
- Sep 2026
- Category
- finance/accounting_and_auditing
- Mail visits
- 97,078
- Traffic band
- Established
- Direct visits
- 764,486
- Search visits
- 1,465,266
- Small website
- No
- Snapshot date
- Sep 1, 2026
- Social visits
- 145,616
- Website title
- generic-contact-page
- Brand strength
- Moderate
- Referral visits
- 333,704
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 2% (~60,141 visits). Top: chatgpt.com (76%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%), copilot.microsoft.com (0%).
- Geo concentration
- Moderately concentrated
- Consecutive months
- 1
- Brand keyword ratio
- 3/5
- Website description
- KPMG in Australia's detailed Privacy Policy, including online privacy.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 3/5.
- Digital health detail
- Score 62: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 20/100 (10%).
- Social traffic detail
- Low social traffic at 5% of total visits (~145,616 visits).
Extraction
- Detected
- Oct 12, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/7a5e1636-57f9-4699-a7cf-fcb37e931fbe returns this record as JSON. POST /v1/companies/enrich returns every signal for kpmg.com.
{
"signal_id": "7a5e1636-57f9-4699-a7cf-fcb37e931fbe",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-10-12T07:56:05.328+00:00",
"company": {
"name": "KPMG",
"domain": "kpmg.com"
},
"data": {
"trend": "fluctuating",
"summary": "kpmg.com received 3M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-07-01": 2875363,
"2026-08-01": 2759054,
"2026-09-01": 3033676
},
"category": "finance/accounting_and_auditing",
"relevance": 27.9,
"ai_traffic": {
"total_visits": 60141,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 76.46
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 5.923
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 5.634
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "copilot.microsoft.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.02
},
"engagement": {
"bounce_rate": 0.488,
"pages_per_visit": 2.923,
"avg_visit_duration_seconds": 123
},
"global_rank": 19029,
"mail_visits": 97078,
"country_rank": 11936,
"top_keywords": [
{
"cpc": 0.64,
"name": "kpmg",
"volume": 414430,
"estimated_value": 235200
},
{
"cpc": 0.5,
"name": "kpmg careers",
"volume": 67520,
"estimated_value": 52190
},
{
"cpc": 0.18,
"name": "kpmg careers india",
"volume": 10410,
"estimated_value": 12660
},
{
"cpc": 0.72,
"name": "kmpg",
"volume": 12310,
"estimated_value": 6500
},
{
"cpc": 1.08,
"name": "あずさ監査法人",
"volume": 7550,
"estimated_value": 4890
}
],
"traffic_band": "established",
"category_rank": 16,
"direct_visits": 764486,
"search_visits": 1465266,
"small_website": false,
"snapshot_date": "2026-09-01T00:00:00+00:00",
"social_visits": 145616,
"top_countries": {
"CA": 0.057,
"GB": 0.043,
"IN": 0.148,
"JP": 0.041,
"US": 0.295
},
"website_title": "generic-contact-page",
"brand_strength": "moderate",
"change_3mo_pct": 5.5,
"change_mom_pct": 10,
"referral_visits": 333704,
"traffic_sources": {
"mail": 0.032,
"paid": 0,
"direct": 0.252,
"search": 0.483,
"social": 0.048,
"referral": 0.11
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 2% (~60,141 visits). Top: chatgpt.com (76%), gemini.google.com (6%), perplexity.ai (6%), claude.ai (0%), copilot.microsoft.com (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "3/5",
"website_description": "KPMG in Australia's detailed Privacy Policy, including online privacy.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 62,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 62: Engagement 47/100 (25%), Volume 100/100 (20%), Brand 50/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 20/100 (10%).",
"social_traffic_detail": "Low social traffic at 5% of total visits (~145,616 visits).",
"engagement_quality_score": 47,
"geo_concentration_detail": "Moderately concentrated traffic: US (30%), IN (15%), CA (6%).",
"referral_strength_detail": "Moderate referral strength at 11% of traffic (~333,704 visits).",
"search_dependency_detail": "Moderate search dependency at 48% of total traffic.",
"engagement_quality_detail": "Moderate engagement (47/100) with 49% bounce rate, 2.9 pages per visit, and 123-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/7a5e1636-57f9-4699-a7cf-fcb37e931fbe \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"kpmg.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.