kpmg.com received 3M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 2.5% (~67,667 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 2,759,054
- Month over month
- -4%
- 3-month change
- +0.5%
- Global rank
- 21,743
- Top country
- US (23%)
- Trend
- Fluctuating
More from KPMG
- PatentsKPMG LLP's patent output is slowing: 13 grants in the past year, 0 in the past 30 days.Patents
- Office expansionKPMG in South Africa Invests in the Future with Planned Move to SandtonOffice expansion
- New customerTasTAFE cost review sparks fears of more cuts to courses and jobsNew customer
- NewsExclusive: KPMG reorgs AI division to create new incubator - with a new executive role reporting directly to the CEONews
- Partnership endedAndersen-KPMG Cease Merger talks in Central EuropePartnership ended
- RecognitionKPMG recognized as a Leader in cybersecurity consultingRecognition
Latest signals at other companies
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- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 15,355
- Category rank
- 18
- Change, 3 months
- +0.5%
- Change, month over month
- -4%
- Digital health score
- 61
Details
- Measured month
- Aug 2026
- Category
- finance/accounting_and_auditing
- Mail visits
- 68,976
- Traffic band
- Established
- Direct visits
- 678,727
- Search visits
- 1,379,527
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 121,398
- Website title
- Privacy
- Brand strength
- Moderate
- Referral visits
- 311,773
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 2.5% (~67,667 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).
- Geo concentration
- Diversified
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 4/5
- Website description
- KPMG is dedicated to protecting the confidentiality and privacy of information entrusted to it.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 61: Engagement 45/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 25/100 (10%).
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/b5b0d9eb-4170-436e-bd00-a0ae2931f4f1 returns this record as JSON. POST /v1/companies/enrich returns every signal for kpmg.com.
{
"signal_id": "b5b0d9eb-4170-436e-bd00-a0ae2931f4f1",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:17:54.591+00:00",
"company": {
"name": "KPMG",
"domain": "kpmg.com"
},
"data": {
"trend": "fluctuating",
"summary": "kpmg.com received 3M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 2744935,
"2026-07-01": 2875363,
"2026-08-01": 2759054
},
"category": "finance/accounting_and_auditing",
"relevance": 11.3,
"ai_traffic": {
"total_visits": 67667,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 81.508
},
{
"name": "perplexity.ai",
"rank": 2,
"share": 6.844
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 6.073
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.025
},
"engagement": {
"bounce_rate": 0.493,
"pages_per_visit": 2.802,
"avg_visit_duration_seconds": 119
},
"global_rank": 21743,
"mail_visits": 68976,
"country_rank": 15355,
"top_keywords": [
{
"cpc": 0.79,
"name": "kpmg",
"volume": 358590,
"estimated_value": 222910
},
{
"cpc": 0.47,
"name": "kpmg careers",
"volume": 55540,
"estimated_value": 61990
},
{
"cpc": 0.17,
"name": "kpmg careers india",
"volume": 8150,
"estimated_value": 10890
},
{
"cpc": 0.64,
"name": "kpmg internships",
"volume": 18610,
"estimated_value": 6490
},
{
"cpc": 0.93,
"name": "kmpg",
"volume": 10020,
"estimated_value": 6000
}
],
"traffic_band": "established",
"category_rank": 18,
"direct_visits": 678727,
"search_visits": 1379527,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 121398,
"top_countries": {
"AU": 0.034,
"CA": 0.054,
"IN": 0.193,
"JP": 0.039,
"US": 0.234
},
"website_title": "Privacy",
"brand_strength": "moderate",
"change_3mo_pct": 0.5,
"change_mom_pct": -4,
"referral_visits": 311773,
"traffic_sources": {
"mail": 0.025,
"paid": 0,
"direct": 0.246,
"search": 0.5,
"social": 0.044,
"referral": 0.113
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 2.5% (~67,667 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).",
"geo_concentration": "diversified",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "KPMG is dedicated to protecting the confidentiality and privacy of information entrusted to it.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 61,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 61: Engagement 45/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 25/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~121,398 visits).",
"engagement_quality_score": 45,
"geo_concentration_detail": "Diversified traffic: US (23%), IN (19%), CA (5%).",
"referral_strength_detail": "Moderate referral strength at 11% of traffic (~311,773 visits).",
"search_dependency_detail": "High search dependency at 50% of total traffic.",
"engagement_quality_detail": "Moderate engagement (45/100) with 49% bounce rate, 2.8 pages per visit, and 119-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/b5b0d9eb-4170-436e-bd00-a0ae2931f4f1 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"kpmg.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.