kpmg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.

{
  "signal_id": "b736bf1a-65ab-4bf3-944c-c0813d39aec6",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:46:49.018+00:00",
  "company": {
    "name": "KPMG",
    "domain": "kpmg.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "kpmg.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.",
    "traffic": {
      "2026-04-01": 3160432,
      "2026-05-01": 2882732,
      "2026-06-01": 2744935
    },
    "category": "finance/accounting_and_auditing",
    "relevance": 13.4,
    "ai_traffic": {
      "top_prompts": [
        "What are the key steps a multinational corporation should take to assess and strengthen its global tax compliance and reporting processes for recent international tax reforms?",
        "How do advisory firms typically compare approaches for integrating sustainability reporting into existing financial reporting frameworks, and which factors should guide the choice between incremental changes and a full reporting overhaul?",
        "Can you recommend a structured roadmap for a mid-sized company to implement enterprise-wide risk management, including timeline, stakeholder roles, and common pitfalls to avoid?"
      ],
      "total_visits": 59133,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 64.204
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 16.992
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 12.923
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.022
    },
    "engagement": {
      "bounce_rate": 0.507,
      "pages_per_visit": 2.738,
      "avg_visit_duration_seconds": 102
    },
    "global_rank": 21215,
    "mail_visits": 76858,
    "country_rank": 6862,
    "top_keywords": [
      {
        "cpc": 0.65,
        "name": "kpmg",
        "volume": 327970,
        "estimated_value": 197480
      },
      {
        "cpc": 0.48,
        "name": "kpmg careers",
        "volume": 45490,
        "estimated_value": 50490
      },
      {
        "cpc": 0.56,
        "name": "kmpg",
        "volume": 9010,
        "estimated_value": 5050
      },
      {
        "cpc": 0.39,
        "name": "kpmg india",
        "volume": 4470,
        "estimated_value": 3790
      },
      {
        "cpc": 2.94,
        "name": "kpmg australia",
        "volume": 8480,
        "estimated_value": 3670
      }
    ],
    "traffic_band": "established",
    "category_rank": 46,
    "direct_visits": 612121,
    "search_visits": 1512459,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 101563,
    "top_countries": {
      "AU": 0.045,
      "IN": 0.21,
      "JP": 0.05,
      "KR": 0.037,
      "US": 0.18
    },
    "website_title": "KPMG China",
    "brand_strength": "moderate",
    "change_3mo_pct": -13.1,
    "change_mom_pct": -4.8,
    "referral_visits": 304688,
    "traffic_sources": {
      "mail": 0.028,
      "paid": 0,
      "direct": 0.223,
      "search": 0.551,
      "social": 0.037,
      "referral": 0.111
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.2% (~59,133 visits). Top: chatgpt.com (64%), gemini.google.com (17%), perplexity.ai (13%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "KPMG is a global network of professional firms providing Audit, Tax and Advisory services.",
    "country_rank_country": "IN",
    "digital_health_label": "good",
    "digital_health_score": 60,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 60: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 45/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 22/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~101,563 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Diversified traffic: IN (21%), US (18%), JP (5%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~304,688 visits).",
    "search_dependency_detail": "High search dependency at 55% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 51% bounce rate, 2.7 pages per visit, and 102-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b736bf1a-65ab-4bf3-944c-c0813d39aec6 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"kpmg.com","limit":20}'