Earned First
What was said
craft hines the work we do for them across the brands it's very culture forward well when we put our teams together we always talk about being at the intersection of brand and corporate reputation.
“craft hines the work we do for them across the brands it's very culture forward well when we put our teams together we always talk about being at the intersection of brand and corporate reputation.”
Barby SiegelEarned FirstView
“And Matthew Bull, who's a consultant for Heinz, you know, I told him I love the other thing, the Heinz Dipper, which ended up winning a gold in another category, right?”
Barby SiegelEarned FirstView
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companytechAdoptionGet every podcast signal for Kraft Heinz and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Kraft Heinz this week?”
The Signal API returns podcast signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f89da4eb-5c23-502b-a4ad-dbedd825af38 returns this record as JSON. POST /v1/companies/enrich returns every signal for kraftheinzcompany.com.
{
"signal_id": "f89da4eb-5c23-502b-a4ad-dbedd825af38",
"signal_type": "podcast-company",
"signal_subtype": "techAdoption",
"detected_at": "2026-08-24T10:24:52+00:00",
"company": {
"name": "Kraft Heinz",
"domain": "kraftheinzcompany.com"
},
"data": {
"is_ad": false,
"quotes": [
"craft hines the work we do for them across the brands it's very culture forward well when we put our teams together we always talk about being at the intersection of brand and corporate reputation.",
"And Matthew Bull, who's a consultant for Heinz, you know, I told him I love the other thing, the Heinz Dipper, which ended up winning a gold in another category, right?"
],
"timing": "ongoing_state",
"speaker": "Barby Siegel",
"evidence": "craft hines the work we do for them across the brands it's very culture forward well when we put our teams together we always talk about being at the intersection of brand and corporate reputation.",
"headline": "The Kraft Heinz Company · techAdoption · ongoing_state (2026-06)",
"episode_id": "56796679940",
"event_date": "2026-06",
"episode_url": "https://rss.com/podcasts/earned-first/2947292",
"podcast_name": "Earned First",
"published_at": "2026-06-27",
"episode_title": "Podcast: Zeno's Barby Siegel and Thomas Bunn on the CMO-CCO growth gap",
"date_confidence": "inferred",
"speaker_relation": "counterparty",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-06"
}
}
curl https://signals.autobound.ai/v1/signals/f89da4eb-5c23-502b-a4ad-dbedd825af38 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"kraftheinzcompany.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.