kraken.com received 7M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1.1% (~78,934 visits). Top: chatgpt.com (84%), gemini.google.com (14%), claude.ai (1%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 6,913,558
- Month over month
- +5.2%
- 3-month change
- +2.2%
- Global rank
- 6,050
- Top country
- US (36%)
- Trend
- Fluctuating
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- NewsKraken Reports 114% Revenue Jump in Q3 ResultsNews
- RedditPotential customers express significant concern over the risk of holding $50,000 on Kraken's new "Krak" debit card app to earn 2% cashback, citing the lack of FDIC insurance and the potential for...Reddit
- PodcastsSquawk Pod discusses Kraken: partnershipPodcasts
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The full record
From the Signal API recordNumbers
- Country rank
- 3,184
- Category rank
- 45
- Change, 3 months
- +2.2%
- Change, month over month
- +5.2%
- Digital health score
- 83
Details
- Measured month
- Aug 2026
- Category
- finance/finance
- Mail visits
- 269,629
- Traffic band
- Established
- Direct visits
- 4,134,308
- Search visits
- 1,569,378
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 470,122
- Website title
- Learn Crypto: Guides, Articles & Videos | Kraken
- Brand strength
- Strong
- Referral visits
- 200,493
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.1% (~78,934 visits). Top: chatgpt.com (84%), gemini.google.com (14%), claude.ai (1%), perplexity.ai (0%).
- Geo concentration
- Moderately concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 3/5
- Website description
- Learn crypto with Kraken: free articles and videos covering Bitcoin, blockchain, cryptocurrency, DeFi and trading, from beginner basics to advanced concepts.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Moderate
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/d5c13a6a-acd8-4dda-b734-947ad3aa721c returns this record as JSON. POST /v1/companies/enrich returns every signal for kraken.com.
{
"signal_id": "d5c13a6a-acd8-4dda-b734-947ad3aa721c",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:16:39.607+00:00",
"company": {
"name": "Kraken",
"domain": "kraken.com"
},
"data": {
"trend": "fluctuating",
"summary": "kraken.com received 7M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 6763482,
"2026-07-01": 6571714,
"2026-08-01": 6913558
},
"category": "finance/finance",
"relevance": 14.6,
"ai_traffic": {
"top_prompts": [
"How do I set up an account and complete identity verification on a cryptocurrency exchange to start trading securely?",
"What are the key differences between spot trading and margin trading on a digital asset platform, and which is better for a beginner trader?",
"Which steps should I take to safely deposit fiat or crypto, enable two-factor authentication, and withdraw funds from a cryptocurrency trading service?"
],
"total_visits": 78934,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 84.37
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 13.81
},
{
"name": "claude.ai",
"rank": 3,
"share": 1.004
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.011
},
"engagement": {
"bounce_rate": 0.346,
"pages_per_visit": 8.082,
"avg_visit_duration_seconds": 342
},
"global_rank": 6050,
"mail_visits": 269629,
"country_rank": 3184,
"top_keywords": [
{
"cpc": 1.31,
"name": "kraken",
"volume": 608290,
"estimated_value": 477550
},
{
"cpc": 1.64,
"name": "kraken pro",
"volume": 40880,
"estimated_value": 57800
},
{
"cpc": 1.62,
"name": "kraken login",
"volume": 20610,
"estimated_value": 28680
},
{
"name": "xrp price",
"volume": 400630,
"estimated_value": 25510
},
{
"cpc": 0.93,
"name": "bitcoin price",
"volume": 2215160,
"estimated_value": 18080
}
],
"traffic_band": "established",
"category_rank": 45,
"direct_visits": 4134308,
"search_visits": 1569378,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 470122,
"top_countries": {
"CA": 0.076,
"DE": 0.082,
"FR": 0.08,
"GB": 0.066,
"US": 0.363
},
"website_title": "Learn Crypto: Guides, Articles & Videos | Kraken",
"brand_strength": "strong",
"change_3mo_pct": 2.2,
"change_mom_pct": 5.2,
"referral_visits": 200493,
"traffic_sources": {
"mail": 0.039,
"paid": 0,
"direct": 0.598,
"search": 0.227,
"social": 0.068,
"referral": 0.029
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.1% (~78,934 visits). Top: chatgpt.com (84%), gemini.google.com (14%), claude.ai (1%), perplexity.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "3/5",
"website_description": "Learn crypto with Kraken: free articles and videos covering Bitcoin, blockchain, cryptocurrency, DeFi and trading, from beginner basics to advanced concepts.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 83,
"social_traffic_level": "moderate",
"brand_strength_detail": "Strong brand recognition with 60% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 83: Engagement 92/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 11/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 7% of total visits (~470,122 visits).",
"engagement_quality_score": 92,
"geo_concentration_detail": "Moderately concentrated traffic: US (36%), DE (8%), FR (8%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~200,493 visits).",
"search_dependency_detail": "Low search dependency at 23% of total traffic.",
"engagement_quality_detail": "High engagement (92/100) with 35% bounce rate, 8.1 pages per visit, and 342-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/d5c13a6a-acd8-4dda-b734-947ad3aa721c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"kraken.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.