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KrogerTraffic snapshot

kroger.com received 46M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.4% (~195,823 visits). Top: chatgpt.com (92%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
46,330,468
Month over month
-2%
3-month change
+13.6%
Global rank
888
Top country
US (99%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
195
Category rank
2
Change, 3 months
+13.6%
Change, month over month
-2%
Digital health score
79

Details

Measured month
Aug 2026
Category
food_and_drink/groceries
Mail visits
3,196,802
Traffic band
Major
Direct visits
18,254,204
Search visits
12,416,565
Small website
No
Snapshot date
Aug 1, 2026
Social visits
787,618
Website title
Kroger : Fresh Food. Low Prices. | Shop Groceries Online
Brand strength
Moderate
Referral visits
8,663,798
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.4% (~195,823 visits). Top: chatgpt.com (92%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Strong
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
5/5
Website description
Shop fresh groceries at low prices at a Kroger near you. Fill prescriptions, order online and save with digital coupons on grocery pick-up & delivery.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0835f94f-f3d9-49db-8a46-dcff6963a2de returns this record as JSON. POST /v1/companies/enrich returns every signal for kroger.com.

{
  "signal_id": "0835f94f-f3d9-49db-8a46-dcff6963a2de",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:00.276+00:00",
  "company": {
    "name": "Kroger",
    "domain": "kroger.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "kroger.com received 46M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 40779550,
      "2026-07-01": 47295292,
      "2026-08-01": 46330468
    },
    "category": "food_and_drink/groceries",
    "relevance": 6.9,
    "ai_traffic": {
      "top_prompts": [
        "What are the nutritional differences and ingredient considerations when choosing between whole milk and plant-based milk alternatives for everyday cooking and baking?",
        "How can I plan a weekly grocery list and meal-prep schedule to save money and reduce food waste while feeding a family of four on a moderate budget?",
        "Which factors should I consider when comparing store-brand vs national-brand packaged foods (taste, price, nutrition, and shelf life) to decide which to buy for pantry staples?"
      ],
      "total_visits": 195823,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.296
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.736
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.96
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.423,
      "pages_per_visit": 4.434,
      "avg_visit_duration_seconds": 258
    },
    "global_rank": 888,
    "mail_visits": 3196802,
    "country_rank": 195,
    "top_keywords": [
      {
        "cpc": 1.63,
        "name": "kroger",
        "volume": 817770,
        "estimated_value": 1343580
      },
      {
        "cpc": 0.58,
        "name": "kroger weekly ad",
        "volume": 60620,
        "estimated_value": 108350
      },
      {
        "cpc": 2.3,
        "name": "kroger pharmacy",
        "volume": 52180,
        "estimated_value": 86130
      },
      {
        "cpc": 1.63,
        "name": "krogers",
        "volume": 53950,
        "estimated_value": 36760
      },
      {
        "cpc": 0.75,
        "name": "kroger digital coupons",
        "volume": 10630,
        "estimated_value": 32560
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 18254204,
    "search_visits": 12416565,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 787618,
    "top_countries": {
      "CA": 0.001,
      "CN": 0.001,
      "GB": 0,
      "IN": 0,
      "US": 0.991
    },
    "website_title": "Kroger : Fresh Food. Low Prices. | Shop Groceries Online",
    "brand_strength": "moderate",
    "change_3mo_pct": 13.6,
    "change_mom_pct": -2,
    "referral_visits": 8663798,
    "traffic_sources": {
      "mail": 0.069,
      "paid": 0,
      "direct": 0.394,
      "search": 0.268,
      "social": 0.017,
      "referral": 0.187
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~195,823 visits). Top: chatgpt.com (92%), gemini.google.com (7%), claude.ai (1%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop fresh groceries at low prices at a Kroger near you. Fill prescriptions, order online and save with digital coupons on grocery pick-up & delivery.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 79,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 79: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 79/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~787,618 visits).",
    "engagement_quality_score": 78,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), CN (0%).",
    "referral_strength_detail": "Strong referral strength at 19% of traffic (~8,663,798 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "High engagement (78/100) with 42% bounce rate, 4.4 pages per visit, and 258-second average duration."
  }
}

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