kroger.com traffic surged 16% to 47M monthly visits.

{
  "signal_id": "e55376c4-d26b-4f5e-a976-0d25c4996460",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-08-13T10:41:51.533+00:00",
  "company": {
    "name": "Kroger",
    "domain": "kroger.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "kroger.com traffic surged 16% to 47M monthly visits.",
    "traffic": {
      "2026-05-01": 41139307,
      "2026-06-01": 40779550,
      "2026-07-01": 47295292
    },
    "category": "food_and_drink/groceries",
    "relevance": 54.3,
    "ai_traffic": {
      "total_visits": 115525,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.446,
      "pages_per_visit": 4.323,
      "avg_visit_duration_seconds": 263
    },
    "global_rank": 899,
    "mail_visits": 3547147,
    "country_rank": 197,
    "top_keywords": [
      {
        "cpc": 0.72,
        "name": "kroger",
        "volume": 818520,
        "estimated_value": 1489040
      },
      {
        "cpc": 0.37,
        "name": "kroger weekly ad",
        "volume": 76450,
        "estimated_value": 126620
      },
      {
        "cpc": 3.14,
        "name": "kroger pharmacy",
        "volume": 42940,
        "estimated_value": 93830
      },
      {
        "cpc": 0.79,
        "name": "kroger digital coupons",
        "volume": 24620,
        "estimated_value": 60580
      },
      {
        "cpc": 0.98,
        "name": "kroger near me",
        "volume": 33240,
        "estimated_value": 29990
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 18492459,
    "search_visits": 12485957,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 804020,
    "top_countries": {
      "AE": 0,
      "CA": 0.001,
      "GB": 0,
      "IN": 0,
      "US": 0.99
    },
    "website_title": "Groceries & Pharmacy | Order Online or Shop In-Store",
    "brand_strength": "moderate",
    "change_3mo_pct": 15,
    "change_mom_pct": 16,
    "referral_visits": 9364468,
    "traffic_sources": {
      "mail": 0.075,
      "paid": 0,
      "direct": 0.391,
      "search": 0.264,
      "social": 0.017,
      "referral": 0.198
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~115,525 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Shop fresh groceries at low prices at a Kroger near you. Fill prescriptions, order online and save with digital coupons on grocery pick-up & delivery.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 78: Engagement 77/100 (25%), Volume 100/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~804,020 visits).",
    "engagement_quality_score": 77,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), IN (0%).",
    "referral_strength_detail": "Strong referral strength at 20% of traffic (~9,364,468 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (77/100) with 45% bounce rate, 4.3 pages per visit, and 263-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e55376c4-d26b-4f5e-a976-0d25c4996460 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"kroger.com","limit":20}'