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LennarTraffic snapshot

lennar.com received 6M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~14,894 visits). Top: chatgpt.com (90%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,564,320
Month over month
+19.6%
3-month change
+9.6%
Global rank
10,316
Top country
US (98%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
2,021
Category rank
36
Change, 3 months
+9.6%
Change, month over month
+19.6%
Digital health score
57

Details

Measured month
Jul 2026
Category
Home and garden
Mail visits
116,851
Traffic band
Established
Direct visits
823,519
Search visits
1,491,238
Small website
No
Snapshot date
Jul 1, 2026
Social visits
528,610
Website title
Lennar | New Homes For Sale - Building Homes and Communities
Brand strength
Weak
Referral visits
222,573
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~14,894 visits). Top: chatgpt.com (90%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
1
Engagement quality
Moderate
Brand keyword ratio
4/5
Website description
everything’s included by lennar, the leading homebuilder of new homes for sale in the nation’s most desirable real estate markets.
Country rank country
US
Digital health label
Good
Brand strength detail
Weak brand recognition with 15% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 57: Engagement 46/100 (25%), Volume 100/100 (20%), Brand 30/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6cd2b9ef-837b-410d-8c01-1611c98f65e6 returns this record as JSON. POST /v1/companies/enrich returns every signal for lennar.com.

{
  "signal_id": "6cd2b9ef-837b-410d-8c01-1611c98f65e6",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:48:57.996+00:00",
  "company": {
    "name": "Lennar",
    "domain": "lennar.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "lennar.com received 6M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 5074712,
      "2026-06-01": 4651856,
      "2026-07-01": 5564320
    },
    "category": "home_and_garden",
    "relevance": 54.9,
    "ai_traffic": {
      "total_visits": 14894,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 89.863
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.57,
      "pages_per_visit": 3.36,
      "avg_visit_duration_seconds": 126
    },
    "global_rank": 10316,
    "mail_visits": 116851,
    "country_rank": 2021,
    "top_keywords": [
      {
        "cpc": 1.28,
        "name": "lennar homes",
        "volume": 12380,
        "estimated_value": 26010
      },
      {
        "cpc": 1.21,
        "name": "lennar",
        "volume": 31590,
        "estimated_value": 25530
      },
      {
        "cpc": 0.72,
        "name": "lennar careers",
        "volume": 2220,
        "estimated_value": 2890
      },
      {
        "cpc": 0.77,
        "name": "lennar heights at cooper mountain",
        "volume": 1350,
        "estimated_value": 1740
      },
      {
        "name": "legado menifee ca",
        "estimated_value": 1420
      }
    ],
    "traffic_band": "established",
    "category_rank": 36,
    "direct_visits": 823519,
    "search_visits": 1491238,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 528610,
    "top_countries": {
      "CA": 0.002,
      "IN": 0.002,
      "MX": 0.002,
      "PH": 0.002,
      "US": 0.979
    },
    "website_title": "Lennar | New Homes For Sale - Building Homes and Communities",
    "brand_strength": "weak",
    "change_3mo_pct": 9.6,
    "change_mom_pct": 19.6,
    "referral_visits": 222573,
    "traffic_sources": {
      "mail": 0.021,
      "paid": 0,
      "direct": 0.148,
      "search": 0.268,
      "social": 0.095,
      "referral": 0.04
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~14,894 visits). Top: chatgpt.com (90%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "everything’s included by lennar, the leading homebuilder of new homes for sale in the nation’s most desirable real estate markets.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 57,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Weak brand recognition with 15% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 57: Engagement 46/100 (25%), Volume 100/100 (20%), Brand 30/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~528,610 visits).",
    "engagement_quality_score": 46,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), PH (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~222,573 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (46/100) with 57% bounce rate, 3.4 pages per visit, and 126-second average duration."
  }
}

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