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LennarTraffic surge

lennar.com traffic surged 20% to 5M monthly visits.

What happened

Minimal AI traffic at 0.1% (~6,404 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,074,712
Month over month
+20.1%
3-month change
+20.2%
Global rank
11,147
Top country
US (98%)
Trend
Consecutive growth

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The full record

From the Signal API record

Numbers

Country rank
2,194
Category rank
41
Change, 3 months
+20.2%
Change, month over month
+20.1%
Digital health score
57

Details

Measured month
May 2026
Category
Home and garden
Mail visits
101,494
Traffic band
Established
Direct visits
771,356
Search visits
1,557,937
Small website
No
Snapshot date
May 1, 2026
Social visits
502,396
Website title
Lennar | New Homes For Sale - Building Homes and Communities
Brand strength
Weak
Referral visits
167,465
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.1% (~6,404 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
Moderate
Brand keyword ratio
4/5
Website description
everything’s included by lennar, the leading homebuilder of new homes for sale in the nation’s most desirable real estate markets.
Country rank country
US
Digital health label
Good
Brand strength detail
Weak brand recognition with 15% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 57: Engagement 49/100 (25%), Volume 100/100 (20%), Brand 30/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 1/100 (10%).

Extraction

Detected
Jun 22, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/64a3c9bb-43a8-4b78-aa5f-92939bdee5ee returns this record as JSON. POST /v1/companies/enrich returns every signal for lennar.com.

{
  "signal_id": "64a3c9bb-43a8-4b78-aa5f-92939bdee5ee",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-06-22T07:50:48.358+00:00",
  "company": {
    "name": "Lennar",
    "domain": "lennar.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "lennar.com traffic surged 20% to 5M monthly visits.",
    "traffic": {
      "2026-03-01": 4223180,
      "2026-04-01": 4223721,
      "2026-05-01": 5074712
    },
    "category": "home_and_garden",
    "relevance": 56.4,
    "ai_traffic": {
      "total_visits": 6404,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.544,
      "pages_per_visit": 3.36,
      "avg_visit_duration_seconds": 138
    },
    "global_rank": 11147,
    "mail_visits": 101494,
    "country_rank": 2194,
    "top_keywords": [
      {
        "cpc": 1.52,
        "name": "lennar homes",
        "volume": 14960,
        "estimated_value": 30800
      },
      {
        "cpc": 1.31,
        "name": "lennar",
        "volume": 29420,
        "estimated_value": 29680
      },
      {
        "cpc": 0.86,
        "name": "lennar careers",
        "volume": 1840,
        "estimated_value": 3180
      },
      {
        "cpc": 1.31,
        "name": "lenar",
        "volume": 4630,
        "estimated_value": 2610
      },
      {
        "name": "lennar connerton",
        "volume": 1530,
        "estimated_value": 2400
      }
    ],
    "traffic_band": "established",
    "category_rank": 41,
    "direct_visits": 771356,
    "search_visits": 1557937,
    "small_website": false,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 502396,
    "top_countries": {
      "BR": 0.002,
      "CA": 0.001,
      "CO": 0.001,
      "IN": 0.001,
      "US": 0.981
    },
    "website_title": "Lennar | New Homes For Sale - Building Homes and Communities",
    "brand_strength": "weak",
    "change_3mo_pct": 20.2,
    "change_mom_pct": 20.1,
    "referral_visits": 167465,
    "traffic_sources": {
      "mail": 0.02,
      "paid": 0,
      "direct": 0.152,
      "search": 0.307,
      "social": 0.099,
      "referral": 0.033
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~6,404 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "everything’s included by lennar, the leading homebuilder of new homes for sale in the nation’s most desirable real estate markets.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 57,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Weak brand recognition with 15% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 57: Engagement 49/100 (25%), Volume 100/100 (20%), Brand 30/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~502,396 visits).",
    "engagement_quality_score": 49,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), BR (0%), CO (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~167,465 visits).",
    "search_dependency_detail": "Low search dependency at 31% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (49/100) with 54% bounce rate, 3.4 pages per visit, and 138-second average duration."
  }
}

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