libertymutual.com received 11M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Domain
- via libertymutual.com
- Monthly visits
- 10,999,060
- Month over month
- -5.4%
- 3-month change
- +18.8%
- Global rank
- 3,880
- Trend
- Fluctuating
More from Liberty Mutual Insurance
- GlassdoorBenefits are underwhelming and below marketGlassdoor
- RedditLiberty Mutual is discontinuing renter's insurance policies in California and issuing non-renewal notices to existing policyholders as it exits the state market.Reddit
- Website changesThe website’s WordPress installation was upgraded from version 6.7.2 to 7.0.2.Website changes
- AwardLiberty Mutual Insurance Reports Second Quarter ResultsAward
- LaunchLiberty Mutual Turns Liberty Biberty From Famous Ad Flub Into Its Newest Brand CharacterLaunch
- LinkedInLiberty Mutual opens new employee-focused floor at Boston campus with collaboration and wellness spaces.LinkedIn
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 786
- Category rank
- 11
- Change, 3 months
- +18.8%
- Change, month over month
- -5.4%
- Digital health score
- 75
Details
- Top country
- US (99%)
- Measured month
- Aug 2026
- Category
- finance/insurance
- Mail visits
- 1,077,908
- Traffic band
- Major
- Direct visits
- 2,628,775
- Search visits
- 2,232,809
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 593,949
- Website title
- Insurer Licensing Information | Liberty Mutual
- Brand strength
- Moderate
- Referral visits
- 351,970
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).
- Geo concentration
- Highly concentrated
- Referral strength
- Weak
- Search dependency
- Low
- Consecutive months
- 1
- Engagement quality
- High
- Brand keyword ratio
- 4/5
- Website description
- Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.
- Country rank country
- US
- Digital health label
- Excellent
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/2a51bebf-613c-4ed4-90ed-3384e9e1849c returns this record as JSON. POST /v1/companies/enrich returns every signal for libertymutualinsurance.com.
{
"signal_id": "2a51bebf-613c-4ed4-90ed-3384e9e1849c",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:18:22.333+00:00",
"company": {
"name": "Liberty Mutual Insurance",
"domain": "libertymutual.com"
},
"data": {
"trend": "fluctuating",
"summary": "libertymutual.com received 11M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 9257972,
"2026-07-01": 11629954,
"2026-08-01": 10999060
},
"category": "finance/insurance",
"relevance": 18.4,
"ai_traffic": {
"total_visits": 34538,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 100
}
],
"traffic_share": 0.003
},
"engagement": {
"bounce_rate": 0.47,
"pages_per_visit": 5.67,
"avg_visit_duration_seconds": 275
},
"global_rank": 3880,
"mail_visits": 1077908,
"country_rank": 786,
"top_keywords": [
{
"cpc": 7.45,
"name": "liberty mutual",
"volume": 280860,
"estimated_value": 411780
},
{
"cpc": 0.23,
"name": "liberty mutual login",
"volume": 40470,
"estimated_value": 52570
},
{
"cpc": 6.26,
"name": "safeco",
"volume": 36530,
"estimated_value": 26930
},
{
"cpc": 7.52,
"name": "libertymutual",
"volume": 12230,
"estimated_value": 11700
},
{
"cpc": 15.72,
"name": "liberty mutual insurance",
"volume": 14970,
"estimated_value": 9740
}
],
"traffic_band": "major",
"category_rank": 11,
"direct_visits": 2628775,
"search_visits": 2232809,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 593949,
"top_countries": {
"CA": 0.001,
"ES": 0.001,
"GB": 0.001,
"IN": 0.001,
"US": 0.99
},
"website_title": "Insurer Licensing Information | Liberty Mutual",
"brand_strength": "moderate",
"change_3mo_pct": 18.8,
"change_mom_pct": -5.4,
"referral_visits": 351970,
"traffic_sources": {
"mail": 0.098,
"paid": 0,
"direct": 0.239,
"search": 0.203,
"social": 0.054,
"referral": 0.032
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "weak",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "4/5",
"website_description": "Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 75,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 75: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 48/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 5% of total visits (~593,949 visits).",
"engagement_quality_score": 82,
"geo_concentration_detail": "Highly concentrated traffic: US (99%), IN (0%), CA (0%).",
"referral_strength_detail": "Weak referral strength at 3% of traffic (~351,970 visits).",
"search_dependency_detail": "Low search dependency at 20% of total traffic.",
"engagement_quality_detail": "High engagement (82/100) with 47% bounce rate, 5.7 pages per visit, and 275-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/2a51bebf-613c-4ed4-90ed-3384e9e1849c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"libertymutualinsurance.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.