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Liberty Mutual InsuranceTraffic snapshot

libertymutual.com received 11M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Domain
via libertymutual.com
Monthly visits
10,999,060
Month over month
-5.4%
3-month change
+18.8%
Global rank
3,880
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
786
Category rank
11
Change, 3 months
+18.8%
Change, month over month
-5.4%
Digital health score
75

Details

Top country
US (99%)
Measured month
Aug 2026
Category
finance/insurance
Mail visits
1,077,908
Traffic band
Major
Direct visits
2,628,775
Search visits
2,232,809
Small website
No
Snapshot date
Aug 1, 2026
Social visits
593,949
Website title
Insurer Licensing Information | Liberty Mutual
Brand strength
Moderate
Referral visits
351,970
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.
Country rank country
US
Digital health label
Excellent

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2a51bebf-613c-4ed4-90ed-3384e9e1849c returns this record as JSON. POST /v1/companies/enrich returns every signal for libertymutualinsurance.com.

{
  "signal_id": "2a51bebf-613c-4ed4-90ed-3384e9e1849c",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:22.333+00:00",
  "company": {
    "name": "Liberty Mutual Insurance",
    "domain": "libertymutual.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "libertymutual.com received 11M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 9257972,
      "2026-07-01": 11629954,
      "2026-08-01": 10999060
    },
    "category": "finance/insurance",
    "relevance": 18.4,
    "ai_traffic": {
      "total_visits": 34538,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.47,
      "pages_per_visit": 5.67,
      "avg_visit_duration_seconds": 275
    },
    "global_rank": 3880,
    "mail_visits": 1077908,
    "country_rank": 786,
    "top_keywords": [
      {
        "cpc": 7.45,
        "name": "liberty mutual",
        "volume": 280860,
        "estimated_value": 411780
      },
      {
        "cpc": 0.23,
        "name": "liberty mutual login",
        "volume": 40470,
        "estimated_value": 52570
      },
      {
        "cpc": 6.26,
        "name": "safeco",
        "volume": 36530,
        "estimated_value": 26930
      },
      {
        "cpc": 7.52,
        "name": "libertymutual",
        "volume": 12230,
        "estimated_value": 11700
      },
      {
        "cpc": 15.72,
        "name": "liberty mutual insurance",
        "volume": 14970,
        "estimated_value": 9740
      }
    ],
    "traffic_band": "major",
    "category_rank": 11,
    "direct_visits": 2628775,
    "search_visits": 2232809,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 593949,
    "top_countries": {
      "CA": 0.001,
      "ES": 0.001,
      "GB": 0.001,
      "IN": 0.001,
      "US": 0.99
    },
    "website_title": "Insurer Licensing Information | Liberty Mutual",
    "brand_strength": "moderate",
    "change_3mo_pct": 18.8,
    "change_mom_pct": -5.4,
    "referral_visits": 351970,
    "traffic_sources": {
      "mail": 0.098,
      "paid": 0,
      "direct": 0.239,
      "search": 0.203,
      "social": 0.054,
      "referral": 0.032
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~34,538 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Liberty Mutual insurance products and services refer to insurance policies issued by our underwriting companies. Each underwriting company is a distinct legal entity.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 75,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 75: Engagement 82/100 (25%), Volume 100/100 (20%), Brand 48/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~593,949 visits).",
    "engagement_quality_score": 82,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), IN (0%), CA (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~351,970 visits).",
    "search_dependency_detail": "Low search dependency at 20% of total traffic.",
    "engagement_quality_detail": "High engagement (82/100) with 47% bounce rate, 5.7 pages per visit, and 275-second average duration."
  }
}

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