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LineagePartnership

A Partnership Built on Purpose

What happened

Lineage partners with Badger Australia.

Source

badgeraustralia.com.auOct 28, 2025

A Partnership Built on Purpose

Article excerpt

Highlighted: the sentence this signal was extracted from

A partnership built on purpose. It started with a simple question from Lineage: "Can we create freezer jackets that actually fit our female team members?" That question turned into something far more meaningful, a collaboration built on shared values of inclusion, safety, and comfort at work. When Lineage, the world's largest cold-storage logistics company, partnered with Badger Workwear, the goal wasn't just new uniforms. It was to make women working in extreme conditions, sometimes as low as - 25 °C - feel confident, safe, and truly part of the team. Together with Laurel O'Donnell, Anastacia Perrin, and the Lineage team, Badger co-designed a true women's-fit freezer jacket. The process involved direct feedback from female team members who live the job every day, forklift drivers, pickers, and warehouse operators. These are more than garments. They represent belonging, equality, and pride in one's work. Aligned values, shared vision. For Badger, this project reinforces its purpose to provide workwear that empowers logistics teams. For Lineage, it's another step in creating an environment where every team member feels valued and seen.

badgeraustralia.com.au/blog/more-than-a-uniform-lineage-and-badger-em...Read the full source

Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

More partnership signals at other companies

The full record

From the Signal API record

Details

Category
Partners with

Extraction

Confidence
3%
Detected
Oct 28, 2025
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/aff10fa5-4cfa-435e-8753-fced76bcab0a returns this record as JSON. POST /v1/companies/enrich returns every signal for onelineage.com.

{
  "signal_id": "aff10fa5-4cfa-435e-8753-fced76bcab0a",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2025-10-28T01:13:49+00:00",
  "company": {
    "name": "Lineage",
    "domain": "onelineage.com"
  },
  "data": {
    "url": "https://www.badgeraustralia.com.au/blog/more-than-a-uniform-lineage-and-badger-empower-women-in-cold-storage",
    "title": "A Partnership Built on Purpose",
    "excerpt": "A partnership built on purpose.\n\nIt started with a simple question from Lineage: \"Can we create freezer jackets that actually fit our female team members?\"\n\nThat question turned into something far more meaningful, a collaboration built on shared values of inclusion, safety, and comfort at work.\n\nWhen Lineage, the world's largest cold-storage logistics company, partnered with Badger Workwear, the goal wasn't just new uniforms. It was to make women working in extreme conditions, sometimes as low as - 25 °C - feel confident, safe, and truly part of the team.\n\nTogether with Laurel O'Donnell, Anastacia Perrin, and the Lineage team, Badger co-designed a true women's-fit freezer jacket. The process involved direct feedback from female team members who live the job every day, forklift drivers, pickers, and warehouse operators.\n\nThese are more than garments. They represent belonging, equality, and pride in one's work.\n\nAligned values, shared vision.\n\nFor Badger, this project reinforces its purpose to provide workwear that empowers logistics teams. For Lineage, it's another step in creating an environment where every team member feels valued and seen.",
    "summary": "Lineage partners with Badger Australia.",
    "category": "partners_with",
    "found_at": "2025-10-28T01:13:49Z",
    "planning": false,
    "image_url": "https://badgeraustralia.b-cdn.net/wp-content/uploads/2025/10/Blog_Feature-Image.jpg",
    "confidence": 0.0288,
    "published_at": "2025-10-28T01:13:49Z",
    "article_sentence": "When Lineage, the world's largest cold-storage logistics company, partnered with Badger Workwear, the goal wasn't just new uniforms."
  }
}

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