mtb.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 12M.

{
  "signal_id": "52e471c8-dc07-4388-8af5-d12ce067506c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:45:36.199+00:00",
  "company": {
    "name": "M&T Bank",
    "domain": "mtb.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mtb.com shows sustained decline with 3 consecutive months of decreases, down 10% overall to 12M.",
    "traffic": {
      "2026-04-01": 12920396,
      "2026-05-01": 11839678,
      "2026-06-01": 11602083
    },
    "category": "finance/banking_credit_and_lending",
    "relevance": 6.8,
    "ai_traffic": {
      "total_visits": 17630,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 59.722
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 3.465
        }
      ],
      "traffic_share": 0.002
    },
    "engagement": {
      "bounce_rate": 0.154,
      "pages_per_visit": 6.473,
      "avg_visit_duration_seconds": 248
    },
    "global_rank": 3457,
    "mail_visits": 406073,
    "country_rank": 687,
    "top_keywords": [
      {
        "cpc": 0.9,
        "name": "m&t bank",
        "volume": 203340,
        "estimated_value": 370030
      },
      {
        "cpc": 3.54,
        "name": "m&t bank login",
        "volume": 56720,
        "estimated_value": 125360
      },
      {
        "cpc": 0.94,
        "name": "m and t bank",
        "volume": 57620,
        "estimated_value": 100240
      },
      {
        "cpc": 1.87,
        "name": "m",
        "volume": 1359060,
        "estimated_value": 45400
      },
      {
        "cpc": 0.9,
        "name": "mtbank",
        "volume": 30340,
        "estimated_value": 44490
      }
    ],
    "traffic_band": "major",
    "category_rank": 23,
    "direct_visits": 7784998,
    "search_visits": 2888919,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 150827,
    "top_countries": {
      "CA": 0.001,
      "DE": 0.001,
      "IN": 0.001,
      "TR": 0.001,
      "US": 0.99
    },
    "website_title": "Open a Personal Checking Account Online | M&T Bank",
    "brand_strength": "strong",
    "change_3mo_pct": -10.2,
    "change_mom_pct": -2,
    "referral_visits": 232042,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.671,
      "search": 0.249,
      "social": 0.013,
      "referral": 0.02
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.2% (~17,630 visits). Top: chatgpt.com (60%), perplexity.ai (3%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "with a community bank approach, m&t bank helps people reach their personal and business goals with banking, mortgage, loan and investment services.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 67% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 80: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 2/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~150,827 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), TR (0%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~232,042 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 15% bounce rate, 6.5 pages per visit, and 248-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/52e471c8-dc07-4388-8af5-d12ce067506c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mtb.com","limit":20}'