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Marsh McLennanSustained decline

marshmclennan.com shows sustained decline with 3 consecutive months of decreases, down 85% overall to 63K.

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
62,680
Month over month
-69.3%
3-month change
-84.9%
Global rank
516,549
Top country
US (16%)
Trend
Consecutive decline

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The full record

From the Signal API record

Numbers

Change, 3 months
-84.9%
Change, month over month
-69.3%
Digital health score
51

Details

Measured month
Feb 2026
Category
finance/insurance
Mail visits
2,043
Traffic band
Emerging
Direct visits
269,718
Search visits
235,662
Snapshot date
Feb 1, 2026
Social visits
50,402
Brand strength
Moderate
Referral visits
116,469
AI traffic detail
No AI traffic data available.
Geo concentration
Diversified
Referral strength
Strong
Search dependency
Low
Consecutive months
3
Engagement quality
Low
Brand keyword ratio
0/0
Digital health label
Fair
Brand strength detail
Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 51: Engagement 34/100 (25%), Volume 75/100 (20%), Brand 79/100 (15%), Diversification 80/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Moderate social traffic at 7% of total visits (~50,402 visits).
Engagement quality score
34
Geo concentration detail
Diversified traffic: US (16%), NG (5%), IN (4%).
Referral strength detail
Strong referral strength at 17% of traffic (~116,469 visits).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/73916915-264f-45be-84a6-1926c2d6e2b6 returns this record as JSON. POST /v1/companies/enrich returns every signal for marshmclennan.com.

{
  "signal_id": "73916915-264f-45be-84a6-1926c2d6e2b6",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-03-25T06:54:38.677+00:00",
  "company": {
    "name": "Marsh McLennan",
    "domain": "marshmclennan.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "marshmclennan.com shows sustained decline with 3 consecutive months of decreases, down 85% overall to 63K.",
    "traffic": {
      "2025-12-01": 413964,
      "2026-01-01": 204461,
      "2026-02-01": 62680
    },
    "category": "finance/insurance",
    "relevance": 50,
    "engagement": {
      "bounce_rate": 0.369,
      "pages_per_visit": 2.019,
      "avg_visit_duration_seconds": 16
    },
    "global_rank": 516549,
    "mail_visits": 2043,
    "traffic_band": "emerging",
    "direct_visits": 269718,
    "search_visits": 235662,
    "snapshot_date": "2026-02-01",
    "social_visits": 50402,
    "top_countries": {
      "BR": 0.037,
      "GB": 0.036,
      "IN": 0.04,
      "NG": 0.052,
      "US": 0.158
    },
    "brand_strength": "moderate",
    "change_3mo_pct": -84.9,
    "change_mom_pct": -69.3,
    "referral_visits": 116469,
    "traffic_sources": {
      "mail": 0.003,
      "paid": 0.01,
      "direct": 0.396,
      "search": 0.346,
      "social": 0.074,
      "referral": 0.171
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "fair",
    "digital_health_score": 51,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 40% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 51: Engagement 34/100 (25%), Volume 75/100 (20%), Brand 79/100 (15%), Diversification 80/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~50,402 visits).",
    "engagement_quality_score": 34,
    "geo_concentration_detail": "Diversified traffic: US (16%), NG (5%), IN (4%).",
    "referral_strength_detail": "Strong referral strength at 17% of traffic (~116,469 visits).",
    "search_dependency_detail": "Low search dependency at 35% of total traffic.",
    "engagement_quality_detail": "Low engagement (34/100) with 37% bounce rate, 2 pages per visit, and 16-second average duration."
  }
}

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