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Masco10-K: Bookings decline

Company-wide sales volume declined 4% in 2025 amid lower market demand.

Read at SEC EDGAR

What happened

Masco is experiencing lower market demand for its products, with sales volume down across the entire company.

Source

SEC EDGARFeb 10, 2026

Annual report (Form 10-K)

Masco 10-K for FY2025

Filing excerpt

Due to changing market conditions, we are experiencing, and may continue to experience, lower market demand for our products.

sec.gov/Archives/edgar/data/62996/000006299626000005/mas-20251231.htmRead the full source

Other signals in this filing (8)

Extracted by Autobound

From the Signal API record
Signal
10-K: Bookings decline

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 10, 2026

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The full record

From the Signal API record

Numbers

Percent
-4% (Impact of lower sales volume on net sales)

Details

CIK
62996
Accession number
0000062996-26-000005
Timeframe
Current year
Filing year
2026
Why it matters
Sales effectiveness tools
Signal category
Revenue

Extraction

Confidence
High
Relevance
70%
Sentiment
Negative
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
bookingsDecline

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/f618fcc5-70a4-4449-b9da-8bae4e674599 returns this record as JSON. POST /v1/companies/enrich returns every signal for masco.com.

{
  "signal_id": "f618fcc5-70a4-4449-b9da-8bae4e674599",
  "signal_type": "sec-10k",
  "signal_subtype": "bookingsDecline",
  "detected_at": "2026-02-17T06:35:37.607+00:00",
  "company": {
    "name": "Masco",
    "domain": "masco.com"
  },
  "data": {
    "detail": "Masco is experiencing lower market demand for its products, with sales volume down across the entire company. This creates pressure to improve sales effectiveness, marketing ROI, and customer engagement to reverse the trend.",
    "metrics": {
      "pct": -4,
      "timeframe": "current_year",
      "pct_context": "Impact of lower sales volume on net sales"
    },
    "summary": "Company-wide sales volume declined 4% in 2025 amid lower market demand.",
    "excerpts": "Due to changing market conditions, we are experiencing, and may continue to experience, lower market demand for our products.",
    "relevance": 0.7,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/62996/000006299626000005/mas-20251231.htm",
    "filing_date": "2026-02-10",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Sales effectiveness tools",
    "signal_category": "revenue"
  }
}

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