Masco Appoints Brad Hiranaga as Chief Marketing Officer to Drive Enterprise Growth
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Masco Corporation (NYSE: MAS) has appointed Brad Hiranaga as its first chief marketing officer, creating a new executive leadership role to unify marketing, commercial excellence, digital capabilities and customer strategy as the home improvement products manufacturer advances its long-term growth initiatives. Hiranaga will report directly to President and Chief Executive Officer Jon Nudi and serve on Masco's Executive Committee. The newly established position is intended to strengthen the company's enterprise growth platform by aligning brand strategy, customer insights, digital acceleration and commercial execution across its portfolio of brands. Masco said consolidating these functions under a single executive will enable the company to better leverage customer data, scale best practices across its businesses and accelerate innovation throughout the organization. Nudi said Hiranaga brings a combination of strategic marketing expertise, commercial leadership and customer-focused experience that will help strengthen the company's growth capabilities and support the next phase of its business strategy. As chief marketing officer, Hiranaga will oversee Masco's enterprise brand growth strategy, leading initiatives focused on marketing, commercial excellence, digital transformation and customer engagement. His responsibilities will include strengthening brand performance...
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