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Mass General BrighamTraffic snapshot

massgeneralbrigham.org received 5M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.5% (~27,125 visits). Top: chatgpt.com (100%), gemini.google.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
5,471,382
Month over month
-0.1%
3-month change
+2.6%
Global rank
8,098
Top country
US (96%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,645
Category rank
10
Change, 3 months
+2.6%
Change, month over month
-0.1%
Digital health score
84

Details

Measured month
Aug 2026
Category
health/medicine
Mail visits
404,882
Traffic band
Established
Direct visits
2,746,634
Search visits
1,920,455
Small website
No
Snapshot date
Aug 1, 2026
Social visits
136,785
Website title
Billing FAQs | Mass General Brigham
Brand strength
Strong
Referral visits
218,855
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~27,125 visits). Top: chatgpt.com (100%), gemini.google.com (0%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
1
Engagement quality
High
Brand keyword ratio
2/5
Website description
Get answers to common Mass General Brigham billing questions, including medical billing FAQ about health insurance, co-payments, bill payment, and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Relevance
20%
Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/880ff803-4699-42eb-ab53-57fcb8fb0d4a returns this record as JSON. POST /v1/companies/enrich returns every signal for massgeneralbrigham.org.

{
  "signal_id": "880ff803-4699-42eb-ab53-57fcb8fb0d4a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:10.738+00:00",
  "company": {
    "name": "Mass General Brigham",
    "domain": "massgeneralbrigham.org"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "massgeneralbrigham.org received 5M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 5333638,
      "2026-07-01": 5474599,
      "2026-08-01": 5471382
    },
    "category": "health/medicine",
    "relevance": 0.2,
    "ai_traffic": {
      "total_visits": 27125,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 99.949
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 0.051
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.265,
      "pages_per_visit": 6.454,
      "avg_visit_duration_seconds": 365
    },
    "global_rank": 8098,
    "mail_visits": 404882,
    "country_rank": 1645,
    "top_keywords": [
      {
        "cpc": 3.33,
        "name": "patient gateway",
        "volume": 65280,
        "estimated_value": 163810
      },
      {
        "cpc": 2.68,
        "name": "patient gateway login",
        "volume": 23590,
        "estimated_value": 42380
      },
      {
        "cpc": 1.93,
        "name": "mass general brigham",
        "volume": 33170,
        "estimated_value": 25610
      },
      {
        "cpc": 2.08,
        "name": "mgh patient gateway",
        "volume": 8360,
        "estimated_value": 16580
      },
      {
        "cpc": 1.89,
        "name": "mass general brigham patient gateway",
        "volume": 6290,
        "estimated_value": 8450
      }
    ],
    "traffic_band": "established",
    "category_rank": 10,
    "direct_visits": 2746634,
    "search_visits": 1920455,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 136785,
    "top_countries": {
      "AU": 0.001,
      "CA": 0.004,
      "GB": 0.003,
      "IN": 0.002,
      "US": 0.963
    },
    "website_title": "Billing FAQs | Mass General Brigham",
    "brand_strength": "strong",
    "change_3mo_pct": 2.6,
    "change_mom_pct": -0.1,
    "referral_visits": 218855,
    "traffic_sources": {
      "mail": 0.074,
      "paid": 0,
      "direct": 0.502,
      "search": 0.351,
      "social": 0.025,
      "referral": 0.04
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~27,125 visits). Top: chatgpt.com (100%), gemini.google.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "2/5",
    "website_description": "Get answers to common Mass General Brigham billing questions, including medical billing FAQ about health insurance, co-payments, bill payment, and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 84,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 50% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 84: Engagement 96/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~136,785 visits).",
    "engagement_quality_score": 96,
    "geo_concentration_detail": "Highly concentrated traffic: US (96%), CA (0%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~218,855 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "High engagement (96/100) with 27% bounce rate, 6.5 pages per visit, and 365-second average duration."
  }
}

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