masterclass.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.

{
  "signal_id": "9467b407-9e6a-4a13-9e03-c135a8605851",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:15:44.407+00:00",
  "company": {
    "name": "MasterClass",
    "domain": "masterclass.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "masterclass.com shows sustained decline with 3 consecutive months of decreases, down 13% overall to 3M.",
    "traffic": {
      "2026-02-01": 3909306,
      "2026-03-01": 3784365,
      "2026-04-01": 3402313
    },
    "category": "arts_and_entertainment/arts_and_entertainment",
    "relevance": 28.3,
    "ai_traffic": {
      "total_visits": 17954,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 85.226
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.205
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 5.433
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.484,
      "pages_per_visit": 2.436,
      "avg_visit_duration_seconds": 112
    },
    "global_rank": 18288,
    "mail_visits": 180323,
    "country_rank": 7351,
    "top_keywords": [
      {
        "cpc": 2.45,
        "name": "masterclass",
        "volume": 142180,
        "estimated_value": 168580
      },
      {
        "cpc": 3.31,
        "name": "master class",
        "volume": 15720,
        "estimated_value": 12450
      },
      {
        "cpc": 0.34,
        "name": "kamasutra",
        "volume": 47910,
        "estimated_value": 5980
      },
      {
        "cpc": 4.02,
        "name": "mastercalss",
        "volume": 4620,
        "estimated_value": 3250
      },
      {
        "name": "doggy style",
        "volume": 29870,
        "estimated_value": 3100
      }
    ],
    "traffic_band": "established",
    "category_rank": 67,
    "direct_visits": 1153384,
    "search_visits": 1548052,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 265380,
    "top_countries": {
      "AU": 0.041,
      "CA": 0.064,
      "GB": 0.06,
      "IN": 0.025,
      "US": 0.52
    },
    "website_title": "masterclass online classes",
    "brand_strength": "moderate",
    "change_3mo_pct": -13,
    "change_mom_pct": -10.1,
    "referral_visits": 180323,
    "traffic_sources": {
      "mail": 0.053,
      "paid": 0,
      "direct": 0.339,
      "search": 0.455,
      "social": 0.078,
      "referral": 0.053
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~17,954 visits). Top: chatgpt.com (85%), gemini.google.com (7%), perplexity.ai (5%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "masterclass offers online classes created for students of all skill levels. our instructors are the best in the world.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 34% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 68: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 68/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 8% of total visits (~265,380 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Highly concentrated traffic: US (52%), CA (6%), GB (6%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~180,323 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 48% bounce rate, 2.4 pages per visit, and 112-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/9467b407-9e6a-4a13-9e03-c135a8605851 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"masterclass.com","limit":20}'