Mattel names Jessica Kelly as head of consumer products, EMEA.
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Mattel names Jessica Kelly as head of consumer products, EMEA. Kelly to lead licensing and consumer products strategy across Europe, the Middle East and Africa. April 22, 2026 Jessica Kelly Mattel Mattel has announced the appointment of Jessica Kelly as senior director, head of consumer products EMEA, effective May 1. Kelly succeeds Ruth Henriquez and will oversee Mattel's licensing and consumer products business across Europe, the Middle East and Africa. Kelly joined Mattel in 2018 and has held various leadership roles within the company, including positions in the U.K. sales organization and broader EMEA teams focused on customer marketing, Amazon, and eCommerce. Prior to Mattel, she worked at Dyson, Marks & Spencer, WHSmith and Blockbuster, gaining experience across retail, consumer goods, and entertainment. Most recently, Kelly served as senior director and country manager for Poland and Central and Eastern Europe, where she led a transformation of the organization and its commercial performance. Her leadership focused on adopting a franchise-first mindset, driving growth in fashion, and exploring new opportunities through celebrity collaborations and strategic retail partnerships. In her new role, Kelly will shape and execute Mattel's regional licensing and category strategy across all consumer products verticals. She will manage key partner relationships and...
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