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MattelExecutive hire

Sanjay Luthra to succeed Steve Totzke at Mattel.

What happened

Mattel hires Sanjay Luthra as Chief Commercial Officer.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sanjay Luthra to succeed Steve Totzke at Mattel. Published on: 8th April 2026 Steve Totzke will step down from his role at the start of May, with Sanjay Luthra appointed to succeed him as Chief Commercial Officer. Mattel, Inc. has announced that Steve Totzke, President and Chief Commercial Officer, will step down from his role effective from 1st May 2026. Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, has been appointed Chief Commercial Officer, overseeing Mattel's global sales and commercial operations. Steve Totzke will continue as an Executive Advisor and President, Strategic Transition until the end of the year, to ensure a smooth transition. Sanjay will report to Mattel Chairman and CEO, Ynon Kreiz. Ynon said: "Steve has built a world-class commercial organization, deepened our relationships with retail partners and expanded our global reach while developing countless team members at Mattel. Sanjay is a Mattel veteran who has steered EMEA's transformation to achieve record sales and growth during his tenure and expanded Mattel's leadership across the region in key categories. On behalf of our Board and everyone at Mattel, we thank Steve for his passion and many contributions, and I am personally grateful for his years of partnership. We look forward to Sanjay's impact in executing our brand-centric strategy to...

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Extracted by Autobound

From the Signal API record
Event
Executive hire

What this signalsA new leader often reviews the tools the team uses.

Person
Sanjay LuthraChief Commercial Officer

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The full record

From the Signal API record

People

  • Sanjay LuthraChief Commercial Officer · Named in the story

Details

Category
Hires

Extraction

Confidence
82%
Detected
Apr 8, 2026
signal_type
news
signal_subtype
hires

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/b20744f3-953a-4824-bf60-743a36a100ac returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.

{
  "signal_id": "b20744f3-953a-4824-bf60-743a36a100ac",
  "signal_type": "news",
  "signal_subtype": "hires",
  "detected_at": "2026-04-08T07:51:59+00:00",
  "company": {
    "name": "Mattel",
    "domain": "mattel.com"
  },
  "data": {
    "url": "https://toyworldmag.co.uk/sanjay-luthra-to-succeed-steve-totzke-at-mattel",
    "title": "Sanjay Luthra to succeed Steve Totzke at Mattel.",
    "contact": "Sanjay Luthra",
    "excerpt": "Sanjay Luthra to succeed Steve Totzke at Mattel.\n\nPublished on: 8th April 2026\n\nSteve Totzke will step down from his role at the start of May, with Sanjay Luthra appointed to succeed him as Chief Commercial Officer.\n\nMattel, Inc. has announced that Steve Totzke, President and Chief Commercial Officer, will step down from his role effective from 1st May 2026. Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, has been appointed Chief Commercial Officer, overseeing Mattel's global sales and commercial operations. Steve Totzke will continue as an Executive Advisor and President, Strategic Transition until the end of the year, to ensure a smooth transition. Sanjay will report to Mattel Chairman and CEO, Ynon Kreiz.\n\nYnon said: \"Steve has built a world-class commercial organization, deepened our relationships with retail partners and expanded our global reach while developing countless team members at Mattel. Sanjay is a Mattel veteran who has steered EMEA's transformation to achieve record sales and growth during his tenure and expanded Mattel's leadership across the region in key categories. On behalf of our Board and everyone at Mattel, we thank Steve for his passion and many contributions, and I am personally grateful for his years of partnership. We look forward to Sanjay's impact in executing our brand-centric strategy to grow...",
    "summary": "Mattel hires Sanjay Luthra as Chief Commercial Officer.",
    "category": "hires",
    "found_at": "2026-04-08T07:51:59Z",
    "planning": false,
    "image_url": "https://toyworldmag.co.uk/wp-content/uploads/2022/05/sanjay-luthra-new-2022-nf.png",
    "job_title": "Chief Commercial Officer",
    "confidence": 0.8189,
    "published_at": "2026-04-08T07:51:59Z",
    "article_sentence": "Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, has been appointed Chief Commercial Officer, overseeing Mattel's global sales and commercial operations."
  }
}

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