Mattel unveils first immersive water park, opening in Nebraska in 2027

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  "signal_type": "news",
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  "detected_at": "2026-10-02T10:18:39+00:00",
  "company": {
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    "domain": "mattel.com"
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  "data": {
    "url": "https://blooloop.com/news/mattel-water-park-bellevue-nebraska",
    "title": "Mattel unveils first immersive water park, opening in Nebraska in 2027 - Blooloop",
    "excerpt": "Mattel has unveiled its immersive water park concept in new renderings, and confirmed its first attraction will open in Bellevue, Nebraska at the end of 2027. Designed as a year-round, multi-brand destination, the approximately 100,000-square-foot water park is inspired by Mattel brands such as Barbie, Hot Wheels, UNO and more. \"Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live,\" said Natalia Premovic , chief consumer products and experiences officer at Mattel . Mattel's new water park is inspired by brands such as Barbie, Hot Wheels, UNO and more Martin Aquatic \"We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format,\" she added. \"Bellevue becoming our first water park to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place.\" Construction on the Bellevue location is underway, and Mattel has also confirmed water parks for Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina. Experiences coming to Bellevue include a Barbie activity pool, a Hot Wheels multi-slide tower, and a lazy river inspired by UNO, Rock 'Em Sock 'Em Robots and Magic 8 Ball. Experiences coming to Mattel's water park in...",
    "product": "Mattel Wonder Indoor Waterparks",
    "summary": "Mattel has confirmed plans for new water parks in Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina.",
    "location": "Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina",
    "planning": true,
    "image_url": "https://blooloop.com/media-library/indoor-mattel-waterpark-with-giant-toy-figures-playing-cards-and-people-in-tubes.png?id=68025219&width=1200&height=600&coordinates=0%2C62%2C0%2C63",
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    "product_data": {
      "name": "Mattel Wonder Indoor Waterparks",
      "full_text": "Mattel Wonder Indoor Waterparks",
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    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-10-02T10:18:39Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Construction on the Bellevue location is underway, and Mattel has also confirmed water parks for Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina."
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