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MattelPartnership

Megan Moroney Teams With American Girl For New Doll And Accessories

What happened

Mattel's American Girl brand is collaborating with country music superstar Megan Moroney on a new doll and accessory line to be released later this year.

Source

forbes.comAug 5, 2026By Tim Lammers, Contributor

Megan Moroney Teams With American Girl For New Doll And Accessories

Article excerpt

Highlighted: the sentence this signal was extracted from

By Tim Lammers, Contributor. Country music superstar Megan Moroney is collaborating with Mattel's American Girl on a new doll and accessory line, marking the brand's 40th anniversary and Moroney's first arena tour. The collection features an 18-inch Megan Moroney doll, launching exclusively at Target in late November, alongside concert-inspired fashion and accessories. These include a Stage Outfit, Fan Fashion, and a Guitar & Mic Stand, with accessories available for pre-order online and in American Girl stores. Moroney called the partnership a "full-circle moment," reflecting on her childhood love for the dolls and hoping fans will be inspired. American Girl praised Moroney's authenticity and style as a role model for young girls. Country music superstar Megan Moroney is collaborating with Mattel's American Girl doll brand with a new doll and a line of accessories for release later this year. The annoucement is the latest from American Girl as the brand celebrates its 40th anniversary in 2026. Moroney, of course, is the singer-musician behind the albums Lucky, Am I Okay and Cloud 9, which spawned such country and pop hits as "Tennessee Orange," "I'm Not Pretty," "Am I Okay?," "6 Month Later," "Beautiful Things" and "Medicine." Now, in celebration of her first-ever arena concert tour, which is in support of her Cloud 9 album, Moroney is partnering with American Girl to...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Product
American Girl x Megan Moroney

More partnership signals at other companies

The full record

From the Signal API record

Details

Release type
Collection

Topics and mentions

Product tags

  • entertainment

Extraction

Confidence
90%
Detected
Aug 5, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/0f24a0c3-9735-327f-e941-cc07ea806b43 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.

{
  "signal_id": "0f24a0c3-9735-327f-e941-cc07ea806b43",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-05T13:00:00+00:00",
  "company": {
    "name": "Mattel",
    "domain": "mattel.com"
  },
  "data": {
    "url": "https://www.forbes.com/sites/timlammers/2026/08/05/megan-moroney-teams-with-american-girl-for-new-doll-and-accessories/",
    "title": "Megan Moroney Teams With American Girl For New Doll And Accessories",
    "author": "Tim Lammers, Contributor",
    "excerpt": "By Tim Lammers , Contributor. Country music superstar Megan Moroney is collaborating with Mattel’s American Girl on a new doll and accessory line, marking the brand's 40th anniversary and Moroney's first arena tour. The collection features an 18-inch Megan Moroney doll, launching exclusively at Target in late November, alongside concert-inspired fashion and accessories. These include a Stage Outfit, Fan Fashion, and a Guitar & Mic Stand, with accessories available for pre-order online and in American Girl stores. Moroney called the partnership a \"full-circle moment,\" reflecting on her childhood love for the dolls and hoping fans will be inspired. American Girl praised Moroney's authenticity and style as a role model for young girls. Country music superstar Megan Moroney is collaborating with Mattel’s American Girl doll brand with a new doll and a line of accessories for release later this year. The annoucement is the latest from American Girl as the brand celebrates its 40th anniversary in 2026. Moroney, of course, is the singer-musician behind the albums Lucky , Am I Okay and Cloud 9 , which spawned such country and pop hits as “Tennessee Orange,” “I’m Not Pretty,” “Am I Okay?,” “6 Month Later,” “Beautiful Things” and “Medicine.” Now, in celebration of her first-ever arena concert tour, which is in support of her Cloud 9 album, Moroney is partnering with American Girl to give...",
    "product": "American Girl x Megan Moroney collection",
    "summary": "Mattel's American Girl brand is collaborating with country music superstar Megan Moroney on a new doll and accessory line to be released later this year.",
    "planning": true,
    "image_url": "https://imageio.forbes.com/specials-images/imageserve/6a725c7470c0e2b6173e6a1a/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds",
    "confidence": 0.9,
    "product_data": {
      "name": "American Girl x Megan Moroney",
      "full_text": "American Girl x Megan Moroney collection",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-08-05T13:00:00Z",
    "article_sentence": "Country music superstar Megan Moroney is collaborating with Mattel’s American Girl doll brand with a new doll and a line of accessories for release later this year."
  }
}

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