MattelTraffic surgeApr 27, 2026

mattel.com traffic surged 22% to 7M monthly visits.

Extracted by Autobound

From the Signal API record

Signal: Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 7,086,023
Month over month: +21.7%
3-month change: -12.6%
Global rank: 7,356
Top country: US (48%)
Trend: Up

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The full record

From the Signal API record

Numbers

Change, 3 months: -12.6%
Change, month over month: +21.7%

Details

Measured month: Mar 2026
Category: lifestyle/childcare
Traffic band: Established
Consecutive months: 1

Extraction

Detected: Apr 27, 2026
signal_type: seo-traffic
signal_subtype: trafficSurge

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/91184f88-0434-41e4-9e2e-a9ba9ad6d2b8 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.

{
  "signal_id": "91184f88-0434-41e4-9e2e-a9ba9ad6d2b8",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-04-27T14:55:16.627+00:00",
  "company": {
    "name": "Mattel",
    "domain": "mattel.com"
  },
  "data": {
    "trend": "up",
    "summary": "mattel.com traffic surged 22% to 7M monthly visits.",
    "traffic": {
      "2026-01-01": 8105006,
      "2026-02-01": 5822920,
      "2026-03-01": 7086023
    },
    "category": "lifestyle/childcare",
    "relevance": 60.7,
    "engagement": {
      "bounce_rate": 0.411,
      "pages_per_visit": 4.018,
      "avg_visit_duration_seconds": 131
    },
    "global_rank": 7356,
    "traffic_band": "established",
    "top_countries": {
      "CA": 0.048,
      "GB": 0.041,
      "MX": 0.043,
      "PL": 0.032,
      "US": 0.482
    },
    "change_3mo_pct": -12.6,
    "change_mom_pct": 21.7,
    "traffic_sources": {
      "mail": 0.002,
      "paid": 0.006,
      "direct": 0.496,
      "search": 0.424,
      "social": 0.04,
      "referral": 0.032
    },
    "consecutive_months": 1
  }
}

curl https://signals.autobound.ai/v1/signals/91184f88-0434-41e4-9e2e-a9ba9ad6d2b8 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mattel.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.

mattel.com traffic surged 22% to 7M monthly visits.

Extracted by Autobound

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