mayoclinic.org shows sustained decline with 3 consecutive months of decreases, down 13% overall to 52M.

{
  "signal_id": "155244f7-0dfd-46ad-8e9a-50a3f2fe1180",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:41:50.696+00:00",
  "company": {
    "name": "Mayo Clinic",
    "domain": "mayoclinic.org"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mayoclinic.org shows sustained decline with 3 consecutive months of decreases, down 13% overall to 52M.",
    "traffic": {
      "2026-04-01": 59474747,
      "2026-05-01": 58910856,
      "2026-06-01": 51565011
    },
    "category": "health/medicine",
    "relevance": 42.4,
    "ai_traffic": {
      "total_visits": 468309,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 74.304
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.272
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.091
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.776,
      "pages_per_visit": 1.604,
      "avg_visit_duration_seconds": 64
    },
    "global_rank": 1269,
    "mail_visits": 464085,
    "country_rank": 463,
    "top_keywords": [
      {
        "cpc": 0.65,
        "name": "calorie calculator",
        "volume": 365660,
        "estimated_value": 138750
      },
      {
        "cpc": 0.84,
        "name": "mayo clinic",
        "volume": 159150,
        "estimated_value": 134430
      },
      {
        "cpc": 0.24,
        "name": "maintenance calorie calculator",
        "volume": 50860,
        "estimated_value": 77560
      },
      {
        "cpc": 0.54,
        "name": "bmi calculator",
        "volume": 1325570,
        "estimated_value": 68560
      },
      {
        "name": "endometriosis",
        "volume": 346170,
        "estimated_value": 60290
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 9384832,
    "search_visits": 38158108,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 567215,
    "top_countries": {
      "AU": 0.03,
      "CA": 0.055,
      "GB": 0.029,
      "IN": 0.022,
      "US": 0.663
    },
    "website_title": "Preguntas frecuentes - Donaciones a Mayo Clinic",
    "brand_strength": "weak",
    "change_3mo_pct": -13.3,
    "change_mom_pct": -12.5,
    "referral_visits": 2268860,
    "traffic_sources": {
      "mail": 0.009,
      "paid": 0,
      "direct": 0.182,
      "search": 0.74,
      "social": 0.011,
      "referral": 0.044
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~468,309 visits). Top: chatgpt.com (74%), gemini.google.com (8%), perplexity.ai (3%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "mayo clinic is a top-ranked hospital in the u.s., with campuses in arizona, florida, and minnesota",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 51,
    "social_traffic_level": "low",
    "brand_strength_detail": "Weak brand recognition with 18% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 51: Engagement 13/100 (25%), Volume 100/100 (20%), Brand 36/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Low social traffic at 1% of total visits (~567,215 visits).",
    "engagement_quality_score": 13,
    "geo_concentration_detail": "Highly concentrated traffic: US (66%), CA (6%), AU (3%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~2,268,860 visits).",
    "search_dependency_detail": "High search dependency at 74% of total traffic.",
    "engagement_quality_detail": "Low engagement (13/100) with 78% bounce rate, 1.6 pages per visit, and 64-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/155244f7-0dfd-46ad-8e9a-50a3f2fe1180 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mayoclinic.org","limit":20}'