Filing excerpt
Marketing expenses increased over the three and six-month prior-year comparable periods primarily due to higher spending for client marketing and various campaigns, both driven in part by the Olympic and Paralympic Winter Games Milano Cortina 2026 and the FIFA World Cup 2026TM.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-10qcapexIncreaseGet every 10-Q signal for McCormick and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/7d8fad18-55cb-4f44-a5f3-10f2e56136b2 returns this record as JSON. POST /v1/companies/enrich returns every signal for mccormickcorporation.com.
{
"signal_id": "7d8fad18-55cb-4f44-a5f3-10f2e56136b2",
"signal_type": "sec-10q",
"signal_subtype": "capexIncrease",
"detected_at": "2026-05-05T08:48:21.833+00:00",
"company": {
"name": "McCormick",
"domain": "mccormickcorporation.com"
},
"data": {
"detail": "The significant 44% year-over-year increase in marketing spend highlights a major strategic budget allocation towards global sporting events. This creates opportunities for marketing technology, analytics vendors, and creative agencies to support these large-scale campaigns.",
"metrics": {
"pct": 0.44,
"timeframe": "current_quarter",
"pct_context": "Year-over-year increase in quarterly marketing expense",
"dollar_context": "Marketing expenses for the three months ended March 31, 2026",
"dollar_millions": 545
},
"summary": "Visa boosts marketing spend 44% to $545M for Olympics and FIFA World Cup.",
"excerpts": "Marketing expenses increased over the three and six-month prior-year comparable periods primarily due to higher spending for client marketing and various campaigns, both driven in part by the Olympic and Paralympic Winter Games Milano Cortina 2026 and the FIFA World Cup 2026TM.",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1403161/000140316126000079/v-20260331.htm",
"filing_date": "2026-04-28",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "03/31",
"sales_relevance": "Budget available",
"signal_category": "financial",
"regions_mentioned": [
"Europe"
]
}
}
curl https://signals.autobound.ai/v1/signals/7d8fad18-55cb-4f44-a5f3-10f2e56136b2 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mccormickcorporation.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.