The Licensing Exchange
What was said
or watching a food company like McCormick do so well... The Unilever food business is merging with theirs, and that's because they run such a great program. We fortunate to get to work with them, but it's just amazing people and amazing program.
“or watching a food company like McCormick do so well... The Unilever food business is merging with theirs, and that's because they run such a great program. We fortunate to get to work with them, but it's just amazing people and amazing program.”
Marty MalyszThe Licensing ExchangeView
“So with McCormick's, what we did is they were running a Cinco de Mayo campaign on the trade desk. We worked very closely with Flywheel. Thank you, Peter and team. And with Trade Desk, obviously, and McCormick.”
Marty MalyszThe Licensing ExchangeView
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companytechAdoptionGet every podcast signal for McCormick and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at McCormick this week?”
The Signal API returns podcast signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/4dc77bd1-5635-5079-a874-d1f48b415779 returns this record as JSON. POST /v1/companies/enrich returns every signal for mccormickcorporation.com.
{
"signal_id": "4dc77bd1-5635-5079-a874-d1f48b415779",
"signal_type": "podcast-company",
"signal_subtype": "techAdoption",
"detected_at": "2026-08-24T10:24:49+00:00",
"company": {
"name": "McCormick",
"domain": "mccormickcorporation.com"
},
"data": {
"is_ad": false,
"quotes": [
"or watching a food company like McCormick do so well... The Unilever food business is merging with theirs, and that's because they run such a great program. We fortunate to get to work with them, but it's just amazing people and amazing program.",
"So with McCormick's, what we did is they were running a Cinco de Mayo campaign on the trade desk. We worked very closely with Flywheel. Thank you, Peter and team. And with Trade Desk, obviously, and McCormick."
],
"timing": "ongoing_state",
"speaker": "Marty Malysz",
"evidence": "or watching a food company like McCormick do so well... The Unilever food business is merging with theirs, and that's because they run such a great program. We fortunate to get to work with them, but it's just amazing people and amazing program.",
"headline": "McCormick & Company · techAdoption · ongoing_state (2026-07)",
"episode_id": "58519954470",
"event_date": "2026-07",
"episode_url": "https://share.transistor.fm/s/24ca1cbc",
"podcast_name": "The Licensing Exchange",
"published_at": "2026-08-04",
"episode_title": "From Music to Brands: Licensing Compliance Expert Marty Malysz on Scaling Global Licensing",
"date_confidence": "inferred",
"speaker_relation": "counterparty",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-07"
}
}
curl https://signals.autobound.ai/v1/signals/4dc77bd1-5635-5079-a874-d1f48b415779 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mccormickcorporation.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.