mccormickcorporation.com received 41K monthly visits with traffic from 5 countries.

{
  "signal_id": "72586ae4-77aa-4d73-9fcc-f60b164f075f",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:24:40.293+00:00",
  "company": {
    "name": "McCormick",
    "domain": "mccormickcorporation.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mccormickcorporation.com received 41K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 34519,
      "2026-06-01": 32603,
      "2026-07-01": 40627
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 49.2,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.413,
      "pages_per_visit": 1.74,
      "avg_visit_duration_seconds": 16
    },
    "global_rank": 827886,
    "mail_visits": 0,
    "country_rank": 313220,
    "top_keywords": [
      {
        "cpc": 0.96,
        "name": "mccormick & company",
        "volume": 2520,
        "estimated_value": 1360
      },
      {
        "cpc": 0.57,
        "name": "mccormick",
        "volume": 19820,
        "estimated_value": 1330
      },
      {
        "cpc": 1.24,
        "name": "mccormick & company inc",
        "volume": 520,
        "estimated_value": 580
      },
      {
        "cpc": 1,
        "name": "mccormick & co",
        "volume": 980,
        "estimated_value": 300
      },
      {
        "name": "ccormick & company",
        "volume": 310,
        "estimated_value": 280
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1493,
    "direct_visits": 16413,
    "search_visits": 17876,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 0,
    "top_countries": {
      "GB": 0.05,
      "IN": 0.058,
      "NG": 0.052,
      "US": 0.384,
      "VN": 0.072
    },
    "website_title": "Terms of Use | McCormick Corporation",
    "brand_strength": "strong",
    "change_3mo_pct": 17.7,
    "change_mom_pct": 24.6,
    "referral_visits": 6297,
    "traffic_sources": {
      "mail": 0,
      "paid": 0,
      "direct": 0.404,
      "search": 0.44,
      "social": 0,
      "referral": 0.155
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "2/5",
    "website_description": "mccormick & company, incorporated is a global leader in flavor, seasonings and spices. the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 42,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 42: Engagement 29/100 (25%), Volume 50/100 (20%), Brand 81/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 0% of total visits (~0 visits).",
    "engagement_quality_score": 29,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), VN (7%), IN (6%).",
    "referral_strength_detail": "Strong referral strength at 16% of traffic (~6,297 visits).",
    "search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
    "engagement_quality_detail": "Low engagement (29/100) with 41% bounce rate, 1.7 pages per visit, and 16-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/72586ae4-77aa-4d73-9fcc-f60b164f075f \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mccormickcorporation.com","limit":20}'