Skip to main content
McKinseyLaunch

McKinsey says enterprise AI is finally 'on the road to ROI'

What happened

McKinsey has published its 'State of AI in 2026' report, based on a survey of 1,719 professionals and business leaders, finding that while AI investment is rising, reported enterprise earnings impact remains flat.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

ai and ml Fasten your seatbelt and empty that bladder: AI investment is rising, but reported enterprise earnings impact remains stubbornly flat Four years into the generative AI revolution, consulting giant McKinsey reckons we've finally started the engine and are officially "on the road to ROI." Whether that road leads to actual profit-making and how long it takes to travel is anyone's guess, because the firm's data suggests most respondents still aren't reporting an enterprise-level earnings contribution from AI. McKinsey surveyed 1,719 professionals and business leaders from around the world and across industries for its report on the State of AI in 2026, and what it found sounds a lot like what similar studies have determined in the past couple of years. According to the report, more businesses are deploying more AI in the belief that their investments will start paying off, but the number of people reporting an actual earnings boost from their AI initiatives has remained flat. According to the survey data, 37 percent of respondents "attribute at least some EBIT [earnings before interest and taxes] impact to AI use," which is "about the same" share as respondents to its 2025 survey. The word "some" is doing a lot of heavy lifting there, because only a small minority of respondents qualify as McKinsey's AI high performers. McKinsey considers AI high performers to be...

Keep reading with a free account

The rest of this article, and every signal for McKinsey, is in your free account.

Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
State of AI in 2026

The full record

From the Signal API record

Details

Release type
Report

Topics and mentions

Product tags

  • report
  • data

Extraction

Confidence
90%
Detected
Aug 25, 2026
signal_type
news
signal_subtype
launches

Use this data

Get every launch signal for McKinsey and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at McKinsey this week?”

  2. Send it to your own tools

    The Signal API returns launch signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2e522374-b6ba-50ee-4888-166be8f34431 returns this record as JSON. POST /v1/companies/enrich returns every signal for mckinsey.com.

{
  "signal_id": "2e522374-b6ba-50ee-4888-166be8f34431",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-08-25T17:44:49+00:00",
  "company": {
    "name": "McKinsey",
    "domain": "mckinsey.com"
  },
  "data": {
    "url": "https://www.theregister.com/ai-and-ml/2026/08/25/mckinsey-says-enterprise-ai-is-finally-on-the-road-to-roi/5292388",
    "title": "McKinsey says enterprise AI is finally 'on the road to ROI'",
    "excerpt": "ai and ml Fasten your seatbelt and empty that bladder: AI investment is rising, but reported enterprise earnings impact remains stubbornly flat Four years into the generative AI revolution, consulting giant McKinsey reckons we've finally started the engine and are officially \"on the road to ROI.\" Whether that road leads to actual profit-making and how long it takes to travel is anyone's guess, because the firm's data suggests most respondents still aren't reporting an enterprise-level earnings contribution from AI. McKinsey surveyed 1,719 professionals and business leaders from around the world and across industries for its report on the State of AI in 2026, and what it found sounds a lot like what similar studies have determined in the past couple of years. According to the report, more businesses are deploying more AI in the belief that their investments will start paying off, but the number of people reporting an actual earnings boost from their AI initiatives has remained flat. According to the survey data, 37 percent of respondents “attribute at least some EBIT [earnings before interest and taxes] impact to AI use,” which is “about the same” share as respondents to its 2025 survey. The word \"some\" is doing a lot of heavy lifting there, because only a small minority of respondents qualify as McKinsey’s AI high performers. McKinsey considers AI high performers to be...",
    "product": "State of AI in 2026",
    "summary": "McKinsey has published its 'State of AI in 2026' report, based on a survey of 1,719 professionals and business leaders, finding that while AI investment is rising, reported enterprise earnings impact remains flat.",
    "planning": false,
    "image_url": "https://image.theregister.com/234929.jpg?imageId=234929&x=0&y=0&cropw=100&croph=100&panox=0&panoy=0&panow=100&panoh=100&width=1200&height=683",
    "confidence": 0.9,
    "product_data": {
      "name": "State of AI in 2026",
      "full_text": "its report on the State of AI in 2026",
      "fuzzy_match": false,
      "release_type": "report"
    },
    "product_tags": [
      "report",
      "data"
    ],
    "published_at": "2026-08-25T17:44:49Z",
    "article_sentence": "McKinsey surveyed 1,719 professionals and business leaders from around the world and across industries for its report on the State of AI in 2026, and what it found sounds a lot like what similar studies have determined in the past couple of years."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.