Meta Launches Enterprise AI Platform
Article excerpt
Meta has spent years helping businesses advertise on Facebook and Instagram and talk to customers through WhatsApp. Now it wants its AI working deeper inside those businesses. The company launched Meta Enterprise Platform on Monday, a new business focused on turning its AI models, agents, coding tools, and infrastructure into products companies can deploy themselves. CEO Mark Zuckerberg called the platform the “next major pillar” of Meta’s business. Its initial technology stack includes the Muse agent, Meta Business Agent, Muse API, and Muse Code. The move puts Meta more directly into an enterprise AI market already crowded with Microsoft, Salesforce, Google, ServiceNow, and other vendors racing to make AI agents part of everyday business operations. Meta says it already helps hundreds of millions of businesses reach customers. Enterprise Platform is an attempt to expand that relationship beyond advertising and messaging. Rather than introducing one standalone enterprise application, Meta plans to bring together several parts of its AI portfolio. Muse is Meta’s general-purpose AI agent, capable of taking actions such as sending emails, booking travel, and completing other multistep tasks. TechRepublic previously reported that Muse launched in the U.S. this month across iOS, Android, the web, and WhatsApp. Meta Business Agent is aimed more directly at companies. Meta says...
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Meta recruited former MongoDB CEO Chirantan “CJ” Desai as chief enterprise platform officer.
