The company's marketing strategy is heavily dependent on its data and analytics capabilities to segment customers, personalize offers, and drive loyalty through its MGM Rewards program, indicating significant investment in their data stack.
Filing excerpt
Our marketing strategy is deeply rooted in personalized engagement powered by advanced analytics to create experiences that resonate with our current and desired guests.
What this signalsFilings often name leadership changes, deals and spending plans.
Technologies
sec-10kdataInvestmentGet every 10-K signal for MGM Resorts and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at MGM Resorts this week?”
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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/592c80f5-44b0-4398-bd07-a58793fce792 returns this record as JSON. POST /v1/companies/enrich returns every signal for mgmresorts.com.
{
"signal_id": "592c80f5-44b0-4398-bd07-a58793fce792",
"signal_type": "sec-10k",
"signal_subtype": "dataInvestment",
"detected_at": "2026-02-17T06:36:33.011+00:00",
"company": {
"name": "MGM Resorts",
"domain": "mgmresorts.com"
},
"data": {
"detail": "The company's marketing strategy is heavily dependent on its data and analytics capabilities to segment customers, personalize offers, and drive loyalty through its MGM Rewards program, indicating significant investment in their data stack.",
"metrics": {
"timeframe": "current_year"
},
"summary": "MGM leverages advanced data, analytics, and predictive modeling for personalized marketing",
"excerpts": "Our marketing strategy is deeply rooted in personalized engagement powered by advanced analytics to create experiences that resonate with our current and desired guests.",
"relevance": 0.8,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/789570/000078957026000018/mgm-20251231.htm",
"filing_date": "2026-02-11",
"filing_year": 2026,
"fiscal_year_end": "12/31",
"sales_relevance": "Target for data vendors",
"signal_category": "technology",
"technologies_mentioned": [
"analytics",
"data",
"predictive modeling"
]
}
}
curl https://signals.autobound.ai/v1/signals/592c80f5-44b0-4398-bd07-a58793fce792 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mgmresorts.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.