Skip to main content
MondelezNew location

Cadbury cut two months off its supply chain lead time for a key chocolate-bar ingredient in one move

What happened

Mondelez International opened a $22 million facility in Shah Alam, Malaysia, to produce chocolate crumb, a key ingredient for its Cadbury brand.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

In this article American snack giant Mondelez International is cutting at least two months from its supply-chain lead time for a key ingredient used in Cadbury chocolate. The company opened a $22 million facility in Shah Alam, Malaysia, on Friday to produce chocolate crumb, an ingredient that contributes to the taste and texture of Cadbury's chocolate products, locally rather than importing it from Australia and South Africa. "Producing it directly in Shah Alam removes at least two months from our supply-chain lead time," Nitin Binnani, vice president of customer service and logistics for AMEA at Mondelez International, told CNBC. The new facility will reduce import and transportation costs as it looks to support volume growth across Southeast Asia in the coming years, he said. Shah Alam is Mondelez's sole Cadbury manufacturing hub for Southeast Asia, producing more than 130 varieties of chocolate and around 100 million bars annually, Binnani said. Cocoa prices have eased after a record-breaking rally over the past two years, which was fueled by adverse weather and poor harvests that drove up costs for chocolate makers, CNBC previously reported. Southeast Asia already plays a broader role in Mondelez's global manufacturing network, with individual sites serving both domestic and international markets, and the company sees further room for growth in snacking across the...

Keep reading with a free account

The rest of this article, and every signal for Mondelez, is in your free account.

Extracted by Autobound

From the Signal API record
Event
New location

What this signalsA new site often needs local vendors and services.

Amount named
$22M
Takes effect
Sep 11, 2026
Location
Shah Alam, Selangor, Malaysia

More new location signals at other companies

The full record

From the Signal API record

Numbers

Amount named in the story
$22M

Extraction

Confidence
95%
Detected
Sep 14, 2026
signal_type
news
signal_subtype
opens_new_location

Use this data

Get every new location signal for Mondelez and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mondelez this week?”

  2. Send it to your own tools

    The Signal API returns new location signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3db6c2c3-d222-ea24-c774-19182baed6eb returns this record as JSON. POST /v1/companies/enrich returns every signal for mondelezinternational.com.

{
  "signal_id": "3db6c2c3-d222-ea24-c774-19182baed6eb",
  "signal_type": "news",
  "signal_subtype": "opens_new_location",
  "detected_at": "2026-09-14T04:25:17+00:00",
  "company": {
    "name": "Mondelez",
    "domain": "mondelezinternational.com"
  },
  "data": {
    "url": "https://www.cnbc.com/2026/09/14/cadbury-supply-chain-lead-time-key-ingredient-chocolate-crumble-malaysia.html",
    "title": "Cadbury cut two months off its supply chain lead time for a key chocolate-bar ingredient in one move",
    "excerpt": "In this article American snack giant Mondelez International is cutting at least two months from its supply-chain lead time for a key ingredient used in Cadbury chocolate. The company opened a $22 million facility in Shah Alam, Malaysia, on Friday to produce chocolate crumb, an ingredient that contributes to the taste and texture of Cadbury's chocolate products, locally rather than importing it from Australia and South Africa. \"Producing it directly in Shah Alam removes at least two months from our supply-chain lead time,\" Nitin Binnani, vice president of customer service and logistics for AMEA at Mondelez International, told CNBC. The new facility will reduce import and transportation costs as it looks to support volume growth across Southeast Asia in the coming years, he said. Shah Alam is Mondelez's sole Cadbury manufacturing hub for Southeast Asia, producing more than 130 varieties of chocolate and around 100 million bars annually, Binnani said. Cocoa prices have eased after a record-breaking rally over the past two years, which was fueled by adverse weather and poor harvests that drove up costs for chocolate makers, CNBC previously reported . Southeast Asia already plays a broader role in Mondelez's global manufacturing network, with individual sites serving both domestic and international markets, and the company sees further room for growth in snacking across the region...",
    "summary": "Mondelez International opened a $22 million facility in Shah Alam, Malaysia, to produce chocolate crumb, a key ingredient for its Cadbury brand.",
    "location": "Shah Alam, Malaysia",
    "planning": false,
    "image_url": "https://image.cnbcfm.com/api/v1/image/101530705-cadburys.jpg?v=1532564515&w=1920&h=1080",
    "confidence": 0.95,
    "published_at": "2026-09-14T04:25:17Z",
    "location_data": [
      {
        "city": "Shah Alam",
        "state": "Selangor",
        "region": "South-eastern Asia",
        "country": "Malaysia",
        "continent": "Asia",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-09-11",
    "article_sentence": "The company opened a $22 million facility in Shah Alam, Malaysia, on Friday to produce chocolate crumb, an ingredient that contributes to the taste and texture of Cadbury's chocolate products, locally rather than importing it from Australia and South Africa.",
    "amount_normalized": 22000000
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.