Monster Energy partners with FIM World Supercross!
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Facebook Twitter WhatsApp Messenger Email London, UK, 16 July 2026: The FIM World Supercross Championship has announced Monster Energy as its Official Global Partner, marking a significant new partnership between two brands at the forefront of supercross. The multi-year agreement sees Monster Energy join World Supercross as the exclusive energy drink partner. The partnership unites Monster Energy's deep-rooted heritage in supercross, sport and action culture with World Supercross' mission to grow the sport on a global scale and deliver elite racing and entertainment experiences to fans around the world. Monster Energy has been synonymous with supercross for decades, supporting the sport's biggest athletes, teams and events. Through this partnership, the brand will play a prominent role across the World Supercross Championship, spanning broadcast integrations, digital content, on-site fan activations, hospitality experiences and event branding. As the championship continues its international growth, World Supercross is introducing the excitement, intensity and spectacle of supercross to new audiences and major markets worldwide. The partnership with Monster Energy further strengthens the championship's position as the global home of the sport. Scott McCubbin, Chief Commercial Officer, World Supercross, said: "Monster Energy is one of the most recognisable and influential...
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