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Moody'sTraffic snapshot

moodys.com received 629K monthly visits with traffic from 5 countries.

What happened

Emerging AI traffic at 1.4% (~8,736 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
628,816
Month over month
-1.1%
3-month change
-3.3%
Global rank
76,625
Top country
US (36%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
42,484
Category rank
374
Change, 3 months
-3.3%
Change, month over month
-1.1%
Digital health score
59

Details

Measured month
Jul 2026
Category
finance/investing
Mail visits
11,319
Traffic band
Developing
Direct visits
146,514
Search visits
213,169
Small website
No
Snapshot date
Jul 1, 2026
Social visits
115,073
Website title
Risk management: Cyber Risk & Sanctions Evasion in 2025
Brand strength
Moderate
Referral visits
39,615
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.4% (~8,736 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Brand keyword ratio
3/5
Website description
Regulatory technology or regtech has emerged as a critical component in the fight against financial crimes, like money laundering and terrorist financing, associated with the financial services industry. The technology helps automate...
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 59: Engagement 48/100 (25%), Volume 75/100 (20%), Brand 47/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 14/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/704feddc-df58-4eeb-a5ad-59c76dfaf7e7 returns this record as JSON. POST /v1/companies/enrich returns every signal for moodys.com.

{
  "signal_id": "704feddc-df58-4eeb-a5ad-59c76dfaf7e7",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:47:57.666+00:00",
  "company": {
    "name": "Moody's",
    "domain": "moodys.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "moodys.com received 629K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 650404,
      "2026-06-01": 635950,
      "2026-07-01": 628816
    },
    "category": "finance/investing",
    "relevance": 2.7,
    "ai_traffic": {
      "total_visits": 8736,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 82.179
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 6.529
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 6.03
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.014
    },
    "engagement": {
      "bounce_rate": 0.422,
      "pages_per_visit": 3.159,
      "avg_visit_duration_seconds": 77
    },
    "global_rank": 76625,
    "mail_visits": 11319,
    "country_rank": 42484,
    "top_keywords": [
      {
        "cpc": 1.19,
        "name": "moodys",
        "volume": 18300,
        "estimated_value": 10980
      },
      {
        "cpc": 1.12,
        "name": "moody",
        "volume": 23650,
        "estimated_value": 8780
      },
      {
        "cpc": 1.13,
        "name": "moody's",
        "volume": 13130,
        "estimated_value": 8160
      },
      {
        "name": "ムーディーズ",
        "volume": 3710,
        "estimated_value": 3220
      },
      {
        "cpc": 1.61,
        "name": "moody's careers",
        "volume": 1420,
        "estimated_value": 2170
      }
    ],
    "traffic_band": "developing",
    "category_rank": 374,
    "direct_visits": 146514,
    "search_visits": 213169,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 115073,
    "top_countries": {
      "AU": 0.047,
      "GB": 0.072,
      "IN": 0.124,
      "IT": 0.062,
      "US": 0.362
    },
    "website_title": "Risk management: Cyber Risk & Sanctions Evasion in 2025",
    "brand_strength": "moderate",
    "change_3mo_pct": -3.3,
    "change_mom_pct": -1.1,
    "referral_visits": 39615,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.233,
      "search": 0.339,
      "social": 0.183,
      "referral": 0.063
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.4% (~8,736 visits). Top: chatgpt.com (82%), perplexity.ai (7%), gemini.google.com (6%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Regulatory technology or regtech has emerged as a critical component in the fight against financial crimes, like money laundering and terrorist financing, associated with the financial services industry. The technology helps automate processes, including know your customer activities, delivering compliance efficiency and better customer experiences.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 59,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 23% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 59: Engagement 48/100 (25%), Volume 75/100 (20%), Brand 47/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 14/100 (10%).",
    "social_traffic_detail": "High social traffic at 18% of total visits (~115,073 visits).",
    "engagement_quality_score": 48,
    "geo_concentration_detail": "Moderately concentrated traffic: US (36%), IN (12%), GB (7%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~39,615 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (48/100) with 42% bounce rate, 3.2 pages per visit, and 77-second average duration."
  }
}

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