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Moody'sSustained decline

moodys.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 622K.

What happened

Emerging AI traffic at 1% (~4,911 visits). Top: chatgpt.com (39%), claude.ai (11%), gemini.google.com (6%), perplexity.ai (0%), copilot.microsoft.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
622,068
Month over month
-16.6%
3-month change
-19.6%
Global rank
70,374
Top country
US (46%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
30,687
Category rank
268
Change, 3 months
-19.6%
Change, month over month
-16.6%
Digital health score
58

Details

Measured month
Apr 2026
Category
finance/investing
Mail visits
6,221
Traffic band
Developing
Direct visits
137,477
Search visits
208,393
Small website
No
Snapshot date
Apr 1, 2026
Social visits
76,514
Website title
The Infinite Game
Brand strength
Moderate
Referral visits
44,167
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1% (~4,911 visits). Top: chatgpt.com (39%), claude.ai (11%), gemini.google.com (6%), perplexity.ai (0%), copilot.microsoft.com (0%).
Geo concentration
Moderately concentrated
Search dependency
Low
Consecutive months
3
Brand keyword ratio
1/5
Website description
Regulatory technology or regtech has emerged as a critical component in the fight against financial crimes, like money laundering and terrorist financing, associated with the financial services industry. The technology helps automate...
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 1/5.
Digital health detail
Score 58: Engagement 49/100 (25%), Volume 75/100 (20%), Brand 44/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).
Social traffic detail
Moderate social traffic at 12% of total visits (~76,514 visits).

Extraction

Detected
Jun 1, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/57da852a-782c-4599-adb2-1c85d460c43d returns this record as JSON. POST /v1/companies/enrich returns every signal for moodys.com.

{
  "signal_id": "57da852a-782c-4599-adb2-1c85d460c43d",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:39:55.493+00:00",
  "company": {
    "name": "Moody's",
    "domain": "moodys.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "moodys.com shows sustained decline with 3 consecutive months of decreases, down 20% overall to 622K.",
    "traffic": {
      "2026-02-01": 773789,
      "2026-03-01": 745683,
      "2026-04-01": 622068
    },
    "category": "finance/investing",
    "relevance": 39.8,
    "ai_traffic": {
      "total_visits": 4911,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 39.489
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 10.693
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 5.924
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.01
    },
    "engagement": {
      "bounce_rate": 0.449,
      "pages_per_visit": 3.536,
      "avg_visit_duration_seconds": 76
    },
    "global_rank": 70374,
    "mail_visits": 6221,
    "country_rank": 30687,
    "top_keywords": [
      {
        "cpc": 0.81,
        "name": "moody",
        "volume": 27840,
        "estimated_value": 13570
      },
      {
        "cpc": 0.79,
        "name": "moodys",
        "volume": 18020,
        "estimated_value": 12490
      },
      {
        "cpc": 0.81,
        "name": "moody's",
        "volume": 15450,
        "estimated_value": 11250
      },
      {
        "name": "ムーディーズ",
        "volume": 4780,
        "estimated_value": 4850
      },
      {
        "cpc": 1.87,
        "name": "moody's analytics",
        "volume": 3520,
        "estimated_value": 2570
      }
    ],
    "traffic_band": "developing",
    "category_rank": 268,
    "direct_visits": 137477,
    "search_visits": 208393,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 76514,
    "top_countries": {
      "DE": 0.029,
      "GB": 0.047,
      "IN": 0.068,
      "KE": 0.026,
      "US": 0.456
    },
    "website_title": "The Infinite Game",
    "brand_strength": "moderate",
    "change_3mo_pct": -19.6,
    "change_mom_pct": -16.6,
    "referral_visits": 44167,
    "traffic_sources": {
      "mail": 0.01,
      "paid": 0,
      "direct": 0.221,
      "search": 0.335,
      "social": 0.123,
      "referral": 0.071
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1% (~4,911 visits). Top: chatgpt.com (39%), claude.ai (11%), gemini.google.com (6%), perplexity.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "Regulatory technology or regtech has emerged as a critical component in the fight against financial crimes, like money laundering and terrorist financing, associated with the financial services industry. The technology helps automate processes, including know your customer activities, delivering compliance efficiency and better customer experiences.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 58: Engagement 49/100 (25%), Volume 75/100 (20%), Brand 44/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 10/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 12% of total visits (~76,514 visits).",
    "engagement_quality_score": 49,
    "geo_concentration_detail": "Moderately concentrated traffic: US (46%), IN (7%), GB (5%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~44,167 visits).",
    "search_dependency_detail": "Low search dependency at 34% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (49/100) with 45% bounce rate, 3.5 pages per visit, and 76-second average duration."
  }
}

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