morganstanley.com received 3M monthly visits with traffic from 5 countries.

{
  "signal_id": "0c771125-2698-45e5-bae4-1e5beb17119e",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:58:11.784+00:00",
  "company": {
    "name": "Morgan Stanley",
    "domain": "morganstanley.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "morganstanley.com received 3M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 3744332,
      "2026-08-01": 3901435,
      "2026-09-01": 3350998
    },
    "category": "finance/investing",
    "relevance": 39.5,
    "ai_traffic": {
      "total_visits": 25905,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 75.668
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.214
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 2.797
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.426,
      "pages_per_visit": 3.176,
      "avg_visit_duration_seconds": 151
    },
    "global_rank": 16757,
    "mail_visits": 154146,
    "country_rank": 5072,
    "top_keywords": [
      {
        "cpc": 1.45,
        "name": "morgan stanley",
        "volume": 283120,
        "estimated_value": 214140
      },
      {
        "cpc": 1.59,
        "name": "morgan stanley careers",
        "volume": 41530,
        "estimated_value": 49860
      },
      {
        "cpc": 3.9,
        "name": "morgan stanley login",
        "volume": 74870,
        "estimated_value": 22340
      },
      {
        "cpc": 3.21,
        "name": "shareworks",
        "volume": 28100,
        "estimated_value": 18840
      },
      {
        "cpc": 1.48,
        "name": "morganstanley",
        "volume": 18670,
        "estimated_value": 12020
      }
    ],
    "traffic_band": "established",
    "category_rank": 56,
    "direct_visits": 1477790,
    "search_visits": 1316942,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 80424,
    "top_countries": {
      "CA": 0.023,
      "GB": 0.059,
      "IN": 0.058,
      "SG": 0.017,
      "US": 0.703
    },
    "website_title": "Workplace Financial Solutions | Morgan Stanley at Work",
    "brand_strength": "strong",
    "change_3mo_pct": -10.5,
    "change_mom_pct": -14.1,
    "referral_visits": 237921,
    "traffic_sources": {
      "mail": 0.046,
      "paid": 0,
      "direct": 0.441,
      "search": 0.393,
      "social": 0.024,
      "referral": 0.071
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~25,905 visits). Top: chatgpt.com (76%), gemini.google.com (4%), perplexity.ai (3%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Build the financial well-being of your employees with workplace benefits from Morgan Stanley at Work. When your employees thrive, your company thrives.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 68,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 44% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 68: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 88/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~80,424 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Highly concentrated traffic: US (70%), GB (6%), IN (6%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~237,921 visits).",
    "search_dependency_detail": "Moderate search dependency at 39% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 43% bounce rate, 3.2 pages per visit, and 151-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/0c771125-2698-45e5-bae4-1e5beb17119e \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"morganstanley.com","limit":20}'