morganstanley.com received 4M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 3,744,332
- Month over month
- +8.9%
- 3-month change
- -5.8%
- Global rank
- 14,809
- Top country
- US (69%)
- Trend
- Fluctuating
More from Morgan Stanley
- Office expansionMorgan Stanley Plans Dallas Hub With $684 Million ExpansionOffice expansion
- New customerInterra Acquires Houston’s Park TowersNew customer
- PatentsMorgan Stanley was granted a patent for more resilient SIEM alert pipelines.Patents
- EarningsMorgan Stanley B.V. - six months interim report and financial statements for the period ended 30 June 2026Earnings
- Security incidentMeta AI Disrupts the Tech Race, Morgan Stanleys's Deal LeakSecurity incident
- Investment1GT by Morgan Stanley Leads $56 Million Funding Round for Australian Company Amber ElectricInvestment
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 4,707
- Category rank
- 55
- Change, 3 months
- -5.8%
- Change, month over month
- +8.9%
- Digital health score
- 72
Details
- Measured month
- Jul 2026
- Category
- finance/investing
- Mail visits
- 168,495
- Traffic band
- Established
- Direct visits
- 1,842,211
- Search visits
- 1,377,914
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 74,887
- Website title
- How do I sell or transact on my shares | Morgan Stanley at Work
- Brand strength
- Strong
- Referral visits
- 190,961
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).
- Geo concentration
- Highly concentrated
- Referral strength
- Moderate
- Consecutive months
- 1
- Brand keyword ratio
- 4/5
- Website description
- Contact Us
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.
- Digital health detail
- Score 72: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/2f996455-2aba-4946-9a14-2d153afcc62a returns this record as JSON. POST /v1/companies/enrich returns every signal for morganstanley.com.
{
"signal_id": "2f996455-2aba-4946-9a14-2d153afcc62a",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T10:45:09.817+00:00",
"company": {
"name": "Morgan Stanley",
"domain": "morganstanley.com"
},
"data": {
"trend": "fluctuating",
"summary": "morganstanley.com received 4M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 3973676,
"2026-06-01": 3437229,
"2026-07-01": 3744332
},
"category": "finance/investing",
"relevance": 25,
"ai_traffic": {
"total_visits": 31237,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 76.147
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 11.301
},
{
"name": "claude.ai",
"rank": 3,
"share": 7.303
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.008
},
"engagement": {
"bounce_rate": 0.382,
"pages_per_visit": 3.628,
"avg_visit_duration_seconds": 190
},
"global_rank": 14809,
"mail_visits": 168495,
"country_rank": 4707,
"top_keywords": [
{
"cpc": 1.24,
"name": "morgan stanley",
"volume": 242760,
"estimated_value": 204870
},
{
"cpc": 4.15,
"name": "morgan stanley login",
"volume": 83250,
"estimated_value": 48330
},
{
"cpc": 2,
"name": "morgan stanley careers",
"volume": 31400,
"estimated_value": 37210
},
{
"cpc": 1.97,
"name": "morgan stanley at work",
"volume": 15560,
"estimated_value": 15460
},
{
"cpc": 2.11,
"name": "shareworks",
"volume": 24200,
"estimated_value": 14500
}
],
"traffic_band": "established",
"category_rank": 55,
"direct_visits": 1842211,
"search_visits": 1377914,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 74887,
"top_countries": {
"CA": 0.021,
"FR": 0.016,
"GB": 0.03,
"IN": 0.094,
"US": 0.689
},
"website_title": "How do I sell or transact on my shares | Morgan Stanley at Work",
"brand_strength": "strong",
"change_3mo_pct": -5.8,
"change_mom_pct": 8.9,
"referral_visits": 190961,
"traffic_sources": {
"mail": 0.045,
"paid": 0,
"direct": 0.492,
"search": 0.368,
"social": 0.02,
"referral": 0.051
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "4/5",
"website_description": "Contact Us",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 72,
"social_traffic_level": "low",
"brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.",
"digital_health_detail": "Score 72: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~74,887 visits).",
"engagement_quality_score": 66,
"geo_concentration_detail": "Highly concentrated traffic: US (69%), IN (9%), GB (3%).",
"referral_strength_detail": "Moderate referral strength at 5% of traffic (~190,961 visits).",
"search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
"engagement_quality_detail": "Moderate engagement (66/100) with 38% bounce rate, 3.6 pages per visit, and 190-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/2f996455-2aba-4946-9a14-2d153afcc62a \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"morganstanley.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.