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Morgan StanleyTraffic snapshot

morganstanley.com received 4M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
3,744,332
Month over month
+8.9%
3-month change
-5.8%
Global rank
14,809
Top country
US (69%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4,707
Category rank
55
Change, 3 months
-5.8%
Change, month over month
+8.9%
Digital health score
72

Details

Measured month
Jul 2026
Category
finance/investing
Mail visits
168,495
Traffic band
Established
Direct visits
1,842,211
Search visits
1,377,914
Small website
No
Snapshot date
Jul 1, 2026
Social visits
74,887
Website title
How do I sell or transact on my shares | Morgan Stanley at Work
Brand strength
Strong
Referral visits
190,961
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
1
Brand keyword ratio
4/5
Website description
Contact Us
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 72: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2f996455-2aba-4946-9a14-2d153afcc62a returns this record as JSON. POST /v1/companies/enrich returns every signal for morganstanley.com.

{
  "signal_id": "2f996455-2aba-4946-9a14-2d153afcc62a",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T10:45:09.817+00:00",
  "company": {
    "name": "Morgan Stanley",
    "domain": "morganstanley.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "morganstanley.com received 4M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 3973676,
      "2026-06-01": 3437229,
      "2026-07-01": 3744332
    },
    "category": "finance/investing",
    "relevance": 25,
    "ai_traffic": {
      "total_visits": 31237,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 76.147
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.301
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 7.303
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.382,
      "pages_per_visit": 3.628,
      "avg_visit_duration_seconds": 190
    },
    "global_rank": 14809,
    "mail_visits": 168495,
    "country_rank": 4707,
    "top_keywords": [
      {
        "cpc": 1.24,
        "name": "morgan stanley",
        "volume": 242760,
        "estimated_value": 204870
      },
      {
        "cpc": 4.15,
        "name": "morgan stanley login",
        "volume": 83250,
        "estimated_value": 48330
      },
      {
        "cpc": 2,
        "name": "morgan stanley careers",
        "volume": 31400,
        "estimated_value": 37210
      },
      {
        "cpc": 1.97,
        "name": "morgan stanley at work",
        "volume": 15560,
        "estimated_value": 15460
      },
      {
        "cpc": 2.11,
        "name": "shareworks",
        "volume": 24200,
        "estimated_value": 14500
      }
    ],
    "traffic_band": "established",
    "category_rank": 55,
    "direct_visits": 1842211,
    "search_visits": 1377914,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 74887,
    "top_countries": {
      "CA": 0.021,
      "FR": 0.016,
      "GB": 0.03,
      "IN": 0.094,
      "US": 0.689
    },
    "website_title": "How do I sell or transact on my shares | Morgan Stanley at Work",
    "brand_strength": "strong",
    "change_3mo_pct": -5.8,
    "change_mom_pct": 8.9,
    "referral_visits": 190961,
    "traffic_sources": {
      "mail": 0.045,
      "paid": 0,
      "direct": 0.492,
      "search": 0.368,
      "social": 0.02,
      "referral": 0.051
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~31,237 visits). Top: chatgpt.com (76%), gemini.google.com (11%), claude.ai (7%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Contact Us",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 72: Engagement 66/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~74,887 visits).",
    "engagement_quality_score": 66,
    "geo_concentration_detail": "Highly concentrated traffic: US (69%), IN (9%), GB (3%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~190,961 visits).",
    "search_dependency_detail": "Moderate search dependency at 37% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (66/100) with 38% bounce rate, 3.6 pages per visit, and 190-second average duration."
  }
}

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