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Morgan StanleySustained growth

morganstanley.com shows sustained growth with 3 consecutive months of increases, up 14% overall to 4M.

What happened

Minimal AI traffic at 0.8% (~30,244 visits). Top: chatgpt.com (88%), gemini.google.com (5%), claude.ai (3%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
3,901,435
Month over month
+4.2%
3-month change
+13.5%
Global rank
14,344
Top country
US (71%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
4,380
Category rank
52
Change, 3 months
+13.5%
Change, month over month
+4.2%
Digital health score
72

Details

Measured month
Aug 2026
Category
finance/investing
Mail visits
183,367
Traffic band
Established
Direct visits
1,872,689
Search visits
1,400,615
Small website
No
Snapshot date
Aug 1, 2026
Social visits
85,832
Website title
How do I sell or transact on my shares | Morgan Stanley at Work
Brand strength
Strong
Referral visits
265,298
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.8% (~30,244 visits). Top: chatgpt.com (88%), gemini.google.com (5%), claude.ai (3%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Consecutive months
3
Brand keyword ratio
4/5
Website description
Contact Us
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Strong brand recognition with 48% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 72: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 96/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/248b4b37-f5a5-4a92-bde1-4c1d8afe14d7 returns this record as JSON. POST /v1/companies/enrich returns every signal for morganstanley.com.

{
  "signal_id": "248b4b37-f5a5-4a92-bde1-4c1d8afe14d7",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-09-11T10:19:04.83+00:00",
  "company": {
    "name": "Morgan Stanley",
    "domain": "morganstanley.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "morganstanley.com shows sustained growth with 3 consecutive months of increases, up 14% overall to 4M.",
    "traffic": {
      "2026-06-01": 3437229,
      "2026-07-01": 3744332,
      "2026-08-01": 3901435
    },
    "category": "finance/investing",
    "relevance": 11.7,
    "ai_traffic": {
      "total_visits": 30244,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 88.217
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 5.418
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.934
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.008
    },
    "engagement": {
      "bounce_rate": 0.371,
      "pages_per_visit": 3.592,
      "avg_visit_duration_seconds": 174
    },
    "global_rank": 14344,
    "mail_visits": 183367,
    "country_rank": 4380,
    "top_keywords": [
      {
        "cpc": 1.39,
        "name": "morgan stanley",
        "volume": 258050,
        "estimated_value": 201270
      },
      {
        "cpc": 1.77,
        "name": "morgan stanley careers",
        "volume": 42730,
        "estimated_value": 46380
      },
      {
        "cpc": 4.16,
        "name": "morgan stanley login",
        "volume": 92730,
        "estimated_value": 22880
      },
      {
        "cpc": 2.23,
        "name": "shareworks",
        "volume": 31210,
        "estimated_value": 20150
      },
      {
        "cpc": 2.01,
        "name": "morgan stanley at work",
        "volume": 19300,
        "estimated_value": 17050
      }
    ],
    "traffic_band": "established",
    "category_rank": 52,
    "direct_visits": 1872689,
    "search_visits": 1400615,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 85832,
    "top_countries": {
      "CA": 0.023,
      "FR": 0.024,
      "GB": 0.034,
      "IN": 0.069,
      "US": 0.707
    },
    "website_title": "How do I sell or transact on my shares | Morgan Stanley at Work",
    "brand_strength": "strong",
    "change_3mo_pct": 13.5,
    "change_mom_pct": 4.2,
    "referral_visits": 265298,
    "traffic_sources": {
      "mail": 0.047,
      "paid": 0,
      "direct": 0.48,
      "search": 0.359,
      "social": 0.022,
      "referral": 0.068
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.8% (~30,244 visits). Top: chatgpt.com (88%), gemini.google.com (5%), claude.ai (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Contact Us",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 72,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 72: Engagement 65/100 (25%), Volume 100/100 (20%), Brand 96/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 8/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~85,832 visits).",
    "engagement_quality_score": 65,
    "geo_concentration_detail": "Highly concentrated traffic: US (71%), IN (7%), GB (3%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~265,298 visits).",
    "search_dependency_detail": "Moderate search dependency at 36% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (65/100) with 37% bounce rate, 3.6 pages per visit, and 174-second average duration."
  }
}

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