msci.com received 832K monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1.1% (~9,407 visits). Top: chatgpt.com (48%), claude.ai (16%), gemini.google.com (2%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 832,496
- Month over month
- -7.5%
- 3-month change
- -6.6%
- Global rank
- 64,239
- Top country
- US (25%)
- Trend
- Fluctuating
More from MSCI
- New customerByMA announces alliance with MSCI for the calculation of its indicesNew customer
- NewsMSCI: Partnership agreed with UBSNews
- Website changesMSCI increased its emphasis on AI-driven market and portfolio themes, including AI productivity, geopolitical risk and AI-related investor behavior.Website changes
- 8-KMSCI appoints CFO as interim Principal Accounting Officer following CAO departure, effective August 10, 2026.8-K
- Product reviewsClient Engagement Executive reports MSCI's steep learning curve and resource-intensive configurationProduct reviews
- Federal contracts$244K federal contract from U.S. International Development Finance CorporationFederal contracts
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 58,114
- Category rank
- 490
- Change, 3 months
- -6.6%
- Change, month over month
- -7.5%
- Digital health score
- 62
Details
- Measured month
- Jul 2026
- Category
- finance/investing
- Mail visits
- 9,990
- Traffic band
- Developing
- Direct visits
- 323,008
- Search visits
- 387,111
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 45,787
- Website title
- Index Licensing for Derivatives
- Brand strength
- Moderate
- Referral visits
- 47,452
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.1% (~9,407 visits). Top: chatgpt.com (48%), claude.ai (16%), gemini.google.com (2%), perplexity.ai (0%).
- Geo concentration
- Moderately concentrated
- Consecutive months
- 1
- Brand keyword ratio
- 5/5
- Website description
- MSCI’s recent innovation in multi-currency indexes, is designed for institutional investors seeking to replicate MSCI exposures: Why choose MSCI Indexes for equity derivatives?
- Country rank country
- US
- Digital health label
- Good
- Brand strength detail
- Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 62: Engagement 42/100 (25%), Volume 75/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).
- Social traffic detail
- Moderate social traffic at 6% of total visits (~45,787 visits).
- Engagement quality score
- 42
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/0efa4817-8f78-4063-8598-e1520987a79b returns this record as JSON. POST /v1/companies/enrich returns every signal for msci.com.
{
"signal_id": "0efa4817-8f78-4063-8598-e1520987a79b",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-08-13T11:49:41.206+00:00",
"company": {
"name": "MSCI",
"domain": "msci.com"
},
"data": {
"trend": "fluctuating",
"summary": "msci.com received 832K monthly visits with traffic from 5 countries.",
"traffic": {
"2026-05-01": 890893,
"2026-06-01": 899624,
"2026-07-01": 832496
},
"category": "finance/investing",
"relevance": 17.9,
"ai_traffic": {
"total_visits": 9407,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 47.65
},
{
"name": "claude.ai",
"rank": 2,
"share": 15.87
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 1.785
},
{
"name": "perplexity.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.011
},
"engagement": {
"bounce_rate": 0.498,
"pages_per_visit": 2.831,
"avg_visit_duration_seconds": 88
},
"global_rank": 64239,
"mail_visits": 9990,
"country_rank": 58114,
"top_keywords": [
{
"cpc": 0.74,
"name": "msci",
"volume": 94570,
"estimated_value": 41420
},
{
"cpc": 1.71,
"name": "msci world index",
"volume": 22780,
"estimated_value": 12000
},
{
"cpc": 1.39,
"name": "msci world",
"volume": 87340,
"estimated_value": 7680
},
{
"cpc": 1.84,
"name": "msci acwi",
"volume": 25410,
"estimated_value": 5570
},
{
"cpc": 1.32,
"name": "msci emerging markets",
"volume": 9760,
"estimated_value": 4580
}
],
"traffic_band": "developing",
"category_rank": 490,
"direct_visits": 323008,
"search_visits": 387111,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 45787,
"top_countries": {
"DE": 0.049,
"GB": 0.049,
"IN": 0.058,
"NL": 0.055,
"US": 0.252
},
"website_title": "Index Licensing for Derivatives",
"brand_strength": "moderate",
"change_3mo_pct": -6.6,
"change_mom_pct": -7.5,
"referral_visits": 47452,
"traffic_sources": {
"mail": 0.012,
"paid": 0,
"direct": 0.388,
"search": 0.465,
"social": 0.055,
"referral": 0.057
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.1% (~9,407 visits). Top: chatgpt.com (48%), claude.ai (16%), gemini.google.com (2%), perplexity.ai (0%).",
"geo_concentration": "moderately_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "5/5",
"website_description": "MSCI’s recent innovation in multi-currency indexes, is designed for institutional investors seeking to replicate MSCI exposures: Why choose MSCI Indexes for equity derivatives?",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 62,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 39% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 62: Engagement 42/100 (25%), Volume 75/100 (20%), Brand 78/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 11/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 6% of total visits (~45,787 visits).",
"engagement_quality_score": 42,
"geo_concentration_detail": "Moderately concentrated traffic: US (25%), IN (6%), NL (6%).",
"referral_strength_detail": "Moderate referral strength at 6% of traffic (~47,452 visits).",
"search_dependency_detail": "Moderate search dependency at 47% of total traffic.",
"engagement_quality_detail": "Moderate engagement (42/100) with 50% bounce rate, 2.8 pages per visit, and 88-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/0efa4817-8f78-4063-8598-e1520987a79b \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"msci.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.