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MSCISustained growth

msci.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 900K.

What happened

Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Sustained growth

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
899,624
Month over month
+1%
3-month change
+11.8%
Global rank
56,749
Top country
US (25%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
8,943
Category rank
67
Change, 3 months
+11.8%
Change, month over month
+1%
Digital health score
58

Details

Measured month
Jun 2026
Category
finance/investing
Mail visits
6,297
Traffic band
Developing
Direct visits
224,906
Search visits
534,377
Small website
No
Snapshot date
Jun 1, 2026
Social visits
64,773
Website title
MSCI中国A50互联互通指数
Brand strength
Moderate
Referral visits
46,780
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).
Geo concentration
Diversified
Search dependency
High
Consecutive months
3
Brand keyword ratio
5/5
Website description
MSCI中国A50互联互通指数旨在使国际和国内投资者能够追踪中国行业领头羊,包括关键行业板块的领先股票,并且作为ETF和ETN及其它金融产品的基准指数。
Country rank country
ID
Digital health label
Good
Brand strength detail
Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 58: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 50/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 16/100 (10%).
Social traffic detail
Moderate social traffic at 7% of total visits (~64,773 visits).

Extraction

Detected
Jul 16, 2026
signal_type
seo-traffic
signal_subtype
sustainedGrowth

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2b2abc30-ad93-4967-abdd-9da9fd0d7314 returns this record as JSON. POST /v1/companies/enrich returns every signal for msci.com.

{
  "signal_id": "2b2abc30-ad93-4967-abdd-9da9fd0d7314",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedGrowth",
  "detected_at": "2026-07-16T05:46:46.842+00:00",
  "company": {
    "name": "MSCI",
    "domain": "msci.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "msci.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 900K.",
    "traffic": {
      "2026-04-01": 804398,
      "2026-05-01": 890893,
      "2026-06-01": 899624
    },
    "category": "finance/investing",
    "relevance": 2.4,
    "ai_traffic": {
      "total_visits": 14165,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 80.503
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.65
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 7.128
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 4,
          "share": 0
        },
        {
          "name": "perplexity.ai",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.016
    },
    "engagement": {
      "bounce_rate": 0.507,
      "pages_per_visit": 2.936,
      "avg_visit_duration_seconds": 81
    },
    "global_rank": 56749,
    "mail_visits": 6297,
    "country_rank": 8943,
    "top_keywords": [
      {
        "cpc": 0.93,
        "name": "msci",
        "volume": 149280,
        "estimated_value": 61630
      },
      {
        "cpc": 1.42,
        "name": "msci world index",
        "volume": 23690,
        "estimated_value": 14770
      },
      {
        "cpc": 1.24,
        "name": "msci world",
        "volume": 84580,
        "estimated_value": 9550
      },
      {
        "cpc": 1.56,
        "name": "msci acwi",
        "volume": 21580,
        "estimated_value": 6830
      },
      {
        "cpc": 3.06,
        "name": "msciw",
        "volume": 8300,
        "estimated_value": 5750
      }
    ],
    "traffic_band": "developing",
    "category_rank": 67,
    "direct_visits": 224906,
    "search_visits": 534377,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 64773,
    "top_countries": {
      "DE": 0.048,
      "GB": 0.053,
      "ID": 0.063,
      "IN": 0.065,
      "US": 0.246
    },
    "website_title": "MSCI中国A50互联互通指数",
    "brand_strength": "moderate",
    "change_3mo_pct": 11.8,
    "change_mom_pct": 1,
    "referral_visits": 46780,
    "traffic_sources": {
      "mail": 0.007,
      "paid": 0,
      "direct": 0.25,
      "search": 0.594,
      "social": 0.072,
      "referral": 0.052
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "MSCI中国A50互联互通指数旨在使国际和国内投资者能够追踪中国行业领头羊,包括关键行业板块的领先股票,并且作为ETF和ETN及其它金融产品的基准指数。",
    "country_rank_country": "ID",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 58: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 50/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 16/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 7% of total visits (~64,773 visits).",
    "engagement_quality_score": 41,
    "geo_concentration_detail": "Diversified traffic: US (25%), IN (7%), ID (6%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~46,780 visits).",
    "search_dependency_detail": "High search dependency at 59% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (41/100) with 51% bounce rate, 2.9 pages per visit, and 81-second average duration."
  }
}

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