msci.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 900K.
What happened
Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 899,624
- Month over month
- +1%
- 3-month change
- +11.8%
- Global rank
- 56,749
- Top country
- US (25%)
- Trend
- Consecutive growth
More from MSCI
- New customerByMA announces alliance with MSCI for the calculation of its indicesNew customer
- NewsMSCI: Partnership agreed with UBSNews
- Website changesMSCI increased its emphasis on AI-driven market and portfolio themes, including AI productivity, geopolitical risk and AI-related investor behavior.Website changes
- Web trafficmsci.com received 832K monthly visits with traffic from 5 countries.Web traffic
- 8-KMSCI appoints CFO as interim Principal Accounting Officer following CAO departure, effective August 10, 2026.8-K
- Product reviewsClient Engagement Executive reports MSCI's steep learning curve and resource-intensive configurationProduct reviews
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsAT&T$359K federal contract from Department of Homeland SecurityFederal contracts
- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 8,943
- Category rank
- 67
- Change, 3 months
- +11.8%
- Change, month over month
- +1%
- Digital health score
- 58
Details
- Measured month
- Jun 2026
- Category
- finance/investing
- Mail visits
- 6,297
- Traffic band
- Developing
- Direct visits
- 224,906
- Search visits
- 534,377
- Small website
- No
- Snapshot date
- Jun 1, 2026
- Social visits
- 64,773
- Website title
- MSCI中国A50互联互通指数
- Brand strength
- Moderate
- Referral visits
- 46,780
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).
- Geo concentration
- Diversified
- Search dependency
- High
- Consecutive months
- 3
- Brand keyword ratio
- 5/5
- Website description
- MSCI中国A50互联互通指数旨在使国际和国内投资者能够追踪中国行业领头羊,包括关键行业板块的领先股票,并且作为ETF和ETN及其它金融产品的基准指数。
- Country rank country
- ID
- Digital health label
- Good
- Brand strength detail
- Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 58: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 50/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 16/100 (10%).
- Social traffic detail
- Moderate social traffic at 7% of total visits (~64,773 visits).
Extraction
- Detected
- Jul 16, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/2b2abc30-ad93-4967-abdd-9da9fd0d7314 returns this record as JSON. POST /v1/companies/enrich returns every signal for msci.com.
{
"signal_id": "2b2abc30-ad93-4967-abdd-9da9fd0d7314",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-07-16T05:46:46.842+00:00",
"company": {
"name": "MSCI",
"domain": "msci.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "msci.com shows sustained growth with 3 consecutive months of increases, up 12% overall to 900K.",
"traffic": {
"2026-04-01": 804398,
"2026-05-01": 890893,
"2026-06-01": 899624
},
"category": "finance/investing",
"relevance": 2.4,
"ai_traffic": {
"total_visits": 14165,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 80.503
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 11.65
},
{
"name": "claude.ai",
"rank": 3,
"share": 7.128
},
{
"name": "copilot.microsoft.com",
"rank": 4,
"share": 0
},
{
"name": "perplexity.ai",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.016
},
"engagement": {
"bounce_rate": 0.507,
"pages_per_visit": 2.936,
"avg_visit_duration_seconds": 81
},
"global_rank": 56749,
"mail_visits": 6297,
"country_rank": 8943,
"top_keywords": [
{
"cpc": 0.93,
"name": "msci",
"volume": 149280,
"estimated_value": 61630
},
{
"cpc": 1.42,
"name": "msci world index",
"volume": 23690,
"estimated_value": 14770
},
{
"cpc": 1.24,
"name": "msci world",
"volume": 84580,
"estimated_value": 9550
},
{
"cpc": 1.56,
"name": "msci acwi",
"volume": 21580,
"estimated_value": 6830
},
{
"cpc": 3.06,
"name": "msciw",
"volume": 8300,
"estimated_value": 5750
}
],
"traffic_band": "developing",
"category_rank": 67,
"direct_visits": 224906,
"search_visits": 534377,
"small_website": false,
"snapshot_date": "2026-06-01T00:00:00+00:00",
"social_visits": 64773,
"top_countries": {
"DE": 0.048,
"GB": 0.053,
"ID": 0.063,
"IN": 0.065,
"US": 0.246
},
"website_title": "MSCI中国A50互联互通指数",
"brand_strength": "moderate",
"change_3mo_pct": 11.8,
"change_mom_pct": 1,
"referral_visits": 46780,
"traffic_sources": {
"mail": 0.007,
"paid": 0,
"direct": 0.25,
"search": 0.594,
"social": 0.072,
"referral": 0.052
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.6% (~14,165 visits). Top: chatgpt.com (81%), gemini.google.com (12%), claude.ai (7%), copilot.microsoft.com (0%), perplexity.ai (0%).",
"geo_concentration": "diversified",
"referral_strength": "moderate",
"search_dependency": "high",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "5/5",
"website_description": "MSCI中国A50互联互通指数旨在使国际和国内投资者能够追踪中国行业领头羊,包括关键行业板块的领先股票,并且作为ETF和ETN及其它金融产品的基准指数。",
"country_rank_country": "ID",
"digital_health_label": "good",
"digital_health_score": 58,
"social_traffic_level": "moderate",
"brand_strength_detail": "Moderate brand recognition with 25% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 58: Engagement 41/100 (25%), Volume 75/100 (20%), Brand 50/100 (15%), Diversification 80/100 (15%), Rank 75/100 (15%), AI Readiness 16/100 (10%).",
"social_traffic_detail": "Moderate social traffic at 7% of total visits (~64,773 visits).",
"engagement_quality_score": 41,
"geo_concentration_detail": "Diversified traffic: US (25%), IN (7%), ID (6%).",
"referral_strength_detail": "Moderate referral strength at 5% of traffic (~46,780 visits).",
"search_dependency_detail": "High search dependency at 59% of total traffic.",
"engagement_quality_detail": "Moderate engagement (41/100) with 51% bounce rate, 2.9 pages per visit, and 81-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/2b2abc30-ad93-4967-abdd-9da9fd0d7314 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"msci.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.