Navan Acquires BoomPop to Expand into Meetings and Events Sector
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A publicly traded travel company reporting 35% growth is making inroads into meetings and events spending that the travel management sector has never managed to master. Navan announced on Wednesday that it has acquired BoomPop, an artificial intelligence-based platform for corporate meeting and event planning. The acquisition is the latest move in Navan's consolidation strategy, which allows integrating meetings and events spending into the same platform where companies already book travel and manage their expenses. Navan declined to disclose the acquisition price. The business travel platform partnered with BoomPop earlier this year, and the acquisition repeats a pattern that seems to characterize Navan: the company followed the same strategy with Smartrips in Brazil.
