nestle.com received 2M monthly visits with traffic from 5 countries.
What happened
Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,787,279
- Month over month
- -6.2%
- 3-month change
- +18.4%
- Global rank
- 29,609
- Top country
- US (23%)
- Trend
- Fluctuating
More from Nestle
- PatentsNestlé was granted a patent for a cognitive-decline treatment approach.Patents
- NewsCost-base efficiencies set to buoy NestleNews
- GlassdoorLack of investment in equipment and people noted by engineerGlassdoor
- PodcastsDesignRush Podcast discusses Nestle: tech adoptionPodcasts
- LinkedInNestlé launches a new modern cooking range designed for simple dessert preparation, evolving its culinary solutions.LinkedIn
- LaunchNestle Uses AI to Build a New Food Business Around GLP-1 DrugsLaunch
Latest signals at other companies
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The full record
From the Signal API recordNumbers
- Country rank
- 24,260
- Category rank
- 96
- Change, 3 months
- +18.4%
- Change, month over month
- -6.2%
- Digital health score
- 71
Details
- Measured month
- Aug 2026
- Category
- food_and_drink/food_and_drink
- Mail visits
- 176,941
- Traffic band
- Established
- Direct visits
- 629,122
- Search visits
- 278,816
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 455,756
- Website title
- nestlé: good food, good life | nestlé global
- Brand strength
- Moderate
- Referral visits
- 207,324
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).
- Geo concentration
- Diversified
- Search dependency
- Low
- Consecutive months
- 1
- Brand keyword ratio
- 5/5
- Website description
- nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- High
- Brand strength detail
- Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 71: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/a8a7ab0d-184a-4007-bcd9-10daaf4083cf returns this record as JSON. POST /v1/companies/enrich returns every signal for nestle.com.
{
"signal_id": "a8a7ab0d-184a-4007-bcd9-10daaf4083cf",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:23:25.807+00:00",
"company": {
"name": "Nestle",
"domain": "nestle.com"
},
"data": {
"trend": "fluctuating",
"summary": "nestle.com received 2M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 1509981,
"2026-07-01": 1905363,
"2026-08-01": 1787279
},
"category": "food_and_drink/food_and_drink",
"relevance": 17.4,
"ai_traffic": {
"total_visits": 13101,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 92.079
},
{
"name": "perplexity.ai",
"rank": 2,
"share": 5.636
},
{
"name": "gemini.google.com",
"rank": 3,
"share": 2.042
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.445,
"pages_per_visit": 3.382,
"avg_visit_duration_seconds": 150
},
"global_rank": 29609,
"mail_visits": 176941,
"country_rank": 24260,
"top_keywords": [
{
"cpc": 0.88,
"name": "nestle",
"volume": 251560,
"estimated_value": 38250
},
{
"cpc": 0.4,
"name": "nestle careers",
"volume": 11440,
"estimated_value": 3780
},
{
"cpc": 0.85,
"name": "nestle toll house chocolate chip cookie recipe",
"volume": 4130,
"estimated_value": 3600
},
{
"cpc": 0.94,
"name": "nestlé",
"volume": 33180,
"estimated_value": 2680
},
{
"name": "aoab2b.nestle",
"volume": 1960,
"estimated_value": 2520
}
],
"traffic_band": "established",
"category_rank": 96,
"direct_visits": 629122,
"search_visits": 278816,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 455756,
"top_countries": {
"BR": 0.043,
"CA": 0.035,
"ID": 0.104,
"IN": 0.049,
"US": 0.23
},
"website_title": "nestlé: good food, good life | nestlé global",
"brand_strength": "moderate",
"change_3mo_pct": 18.4,
"change_mom_pct": -6.2,
"referral_visits": 207324,
"traffic_sources": {
"mail": 0.099,
"paid": 0,
"direct": 0.352,
"search": 0.156,
"social": 0.255,
"referral": 0.116
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).",
"geo_concentration": "diversified",
"referral_strength": "moderate",
"search_dependency": "low",
"consecutive_months": 1,
"engagement_quality": "moderate",
"brand_keyword_ratio": "5/5",
"website_description": "nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 71,
"social_traffic_level": "high",
"brand_strength_detail": "Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 71: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "High social traffic at 26% of total visits (~455,756 visits).",
"engagement_quality_score": 56,
"geo_concentration_detail": "Diversified traffic: US (23%), ID (10%), IN (5%).",
"referral_strength_detail": "Moderate referral strength at 12% of traffic (~207,324 visits).",
"search_dependency_detail": "Low search dependency at 16% of total traffic.",
"engagement_quality_detail": "Moderate engagement (56/100) with 45% bounce rate, 3.4 pages per visit, and 150-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/a8a7ab0d-184a-4007-bcd9-10daaf4083cf \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"nestle.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.