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NestleTraffic snapshot

nestle.com received 2M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,787,279
Month over month
-6.2%
3-month change
+18.4%
Global rank
29,609
Top country
US (23%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
24,260
Category rank
96
Change, 3 months
+18.4%
Change, month over month
-6.2%
Digital health score
71

Details

Measured month
Aug 2026
Category
food_and_drink/food_and_drink
Mail visits
176,941
Traffic band
Established
Direct visits
629,122
Search visits
278,816
Small website
No
Snapshot date
Aug 1, 2026
Social visits
455,756
Website title
nestlé: good food, good life | nestlé global
Brand strength
Moderate
Referral visits
207,324
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).
Geo concentration
Diversified
Search dependency
Low
Consecutive months
1
Brand keyword ratio
5/5
Website description
nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.
Country rank country
US
Digital health label
Good
Social traffic level
High
Brand strength detail
Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 71: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/a8a7ab0d-184a-4007-bcd9-10daaf4083cf returns this record as JSON. POST /v1/companies/enrich returns every signal for nestle.com.

{
  "signal_id": "a8a7ab0d-184a-4007-bcd9-10daaf4083cf",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:23:25.807+00:00",
  "company": {
    "name": "Nestle",
    "domain": "nestle.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nestle.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1509981,
      "2026-07-01": 1905363,
      "2026-08-01": 1787279
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 17.4,
    "ai_traffic": {
      "total_visits": 13101,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.079
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 5.636
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 2.042
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.007
    },
    "engagement": {
      "bounce_rate": 0.445,
      "pages_per_visit": 3.382,
      "avg_visit_duration_seconds": 150
    },
    "global_rank": 29609,
    "mail_visits": 176941,
    "country_rank": 24260,
    "top_keywords": [
      {
        "cpc": 0.88,
        "name": "nestle",
        "volume": 251560,
        "estimated_value": 38250
      },
      {
        "cpc": 0.4,
        "name": "nestle careers",
        "volume": 11440,
        "estimated_value": 3780
      },
      {
        "cpc": 0.85,
        "name": "nestle toll house chocolate chip cookie recipe",
        "volume": 4130,
        "estimated_value": 3600
      },
      {
        "cpc": 0.94,
        "name": "nestlé",
        "volume": 33180,
        "estimated_value": 2680
      },
      {
        "name": "aoab2b.nestle",
        "volume": 1960,
        "estimated_value": 2520
      }
    ],
    "traffic_band": "established",
    "category_rank": 96,
    "direct_visits": 629122,
    "search_visits": 278816,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 455756,
    "top_countries": {
      "BR": 0.043,
      "CA": 0.035,
      "ID": 0.104,
      "IN": 0.049,
      "US": 0.23
    },
    "website_title": "nestlé: good food, good life | nestlé global",
    "brand_strength": "moderate",
    "change_3mo_pct": 18.4,
    "change_mom_pct": -6.2,
    "referral_visits": 207324,
    "traffic_sources": {
      "mail": 0.099,
      "paid": 0,
      "direct": 0.352,
      "search": 0.156,
      "social": 0.255,
      "referral": 0.116
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.7% (~13,101 visits). Top: chatgpt.com (92%), perplexity.ai (6%), gemini.google.com (2%), claude.ai (0%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "5/5",
    "website_description": "nestlé is the world's largest food & beverage company. we unlock the power of food to enhance quality of life for everyone, today and for generations to come.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 35% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 71: Engagement 56/100 (25%), Volume 100/100 (20%), Brand 70/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 7/100 (10%).",
    "social_traffic_detail": "High social traffic at 26% of total visits (~455,756 visits).",
    "engagement_quality_score": 56,
    "geo_concentration_detail": "Diversified traffic: US (23%), ID (10%), IN (5%).",
    "referral_strength_detail": "Moderate referral strength at 12% of traffic (~207,324 visits).",
    "search_dependency_detail": "Low search dependency at 16% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (56/100) with 45% bounce rate, 3.4 pages per visit, and 150-second average duration."
  }
}

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