NianticTraffic declineSep 11, 2026

nianticlabs.com traffic declined 26% to 6M monthly visits.

What happened

Minimal AI traffic at 0.3% (~17,176 visits). Top: chatgpt.com (79%), copilot.microsoft.com (14%), gemini.google.com (7%).

Extracted by Autobound

From the Signal API record

Signal: Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 6,108,141
Month over month: -25.6%
3-month change: -9.3%
Top country: US (24%)
Measured month: Aug 2026
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months: -9.3%
Change, month over month: -25.6%
Digital health score: 58

Details

Category: games/games
Mail visits: 268,758
Traffic band: Established
Direct visits: 2,742,555
Search visits: 696,328
Small website: Yes
Snapshot date: Aug 1, 2026
Website title: Mental Health Resources
Brand strength: Strong
Referral visits: 1,979,038
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.3% (~17,176 visits). Top: chatgpt.com (79%), copilot.microsoft.com (14%), gemini.google.com (7%).
Geo concentration: Diversified
Search dependency: Low
Consecutive months: 1
Engagement quality: Moderate
Brand keyword ratio: 3/5
Website description: Join the Niantic User Research Panel and help us shape the future of our games!
Digital health label: Good
Social traffic level: Low
Brand strength detail: Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.
Digital health detail: Score 58: Engagement 45/100 (25%), Volume 100/100 (20%), Brand 90/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 3/100 (10%).
Social traffic detail: Low social traffic at 4% of total visits (~268,758 visits).

Extraction

Detected: Sep 11, 2026
signal_type: seo-traffic
signal_subtype: trafficDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/aecf26a4-46e4-4de7-9757-9bff1338ee0a returns this record as JSON. POST /v1/companies/enrich returns every signal for nianticlabs.com.

{
  "signal_id": "aecf26a4-46e4-4de7-9757-9bff1338ee0a",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:17:05.729+00:00",
  "company": {
    "name": "Niantic",
    "domain": "nianticlabs.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nianticlabs.com traffic declined 26% to 6M monthly visits.",
    "traffic": {
      "2026-06-01": 6734549,
      "2026-07-01": 8211575,
      "2026-08-01": 6108141
    },
    "category": "games/games",
    "relevance": 70,
    "ai_traffic": {
      "total_visits": 17176,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 78.798
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 2,
          "share": 14.106
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 7.096
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.581,
      "pages_per_visit": 3.787,
      "avg_visit_duration_seconds": 87
    },
    "mail_visits": 268758,
    "top_keywords": [
      {
        "cpc": 1.27,
        "name": "niantic wayfarer",
        "volume": 9110,
        "estimated_value": 19200
      },
      {
        "cpc": 1.64,
        "name": "niantic",
        "volume": 34780,
        "estimated_value": 16170
      },
      {
        "cpc": 0.59,
        "name": "wayfarer",
        "volume": 69180,
        "estimated_value": 15480
      },
      {
        "cpc": 1.79,
        "name": "campfire",
        "volume": 95710,
        "estimated_value": 6030
      },
      {
        "cpc": 0.83,
        "name": "niantic campfire",
        "volume": 2330,
        "estimated_value": 2790
      }
    ],
    "traffic_band": "established",
    "direct_visits": 2742555,
    "search_visits": 696328,
    "small_website": true,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 268758,
    "top_countries": {
      "FR": 0.052,
      "GB": 0.051,
      "JP": 0.045,
      "TW": 0.054,
      "US": 0.242
    },
    "website_title": "Mental Health Resources",
    "brand_strength": "strong",
    "change_3mo_pct": -9.3,
    "change_mom_pct": -25.6,
    "referral_visits": 1979038,
    "traffic_sources": {
      "mail": 0.044,
      "paid": 0,
      "direct": 0.449,
      "search": 0.114,
      "social": 0.044,
      "referral": 0.324
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~17,176 visits). Top: chatgpt.com (79%), copilot.microsoft.com (14%), gemini.google.com (7%).",
    "geo_concentration": "diversified",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Join the Niantic User Research Panel and help us shape the future of our games!",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 58: Engagement 45/100 (25%), Volume 100/100 (20%), Brand 90/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~268,758 visits).",
    "engagement_quality_score": 45,
    "geo_concentration_detail": "Diversified traffic: US (24%), TW (5%), FR (5%).",
    "referral_strength_detail": "Strong referral strength at 32% of traffic (~1,979,038 visits).",
    "search_dependency_detail": "Low search dependency at 11% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (45/100) with 58% bounce rate, 3.8 pages per visit, and 87-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/aecf26a4-46e4-4de7-9757-9bff1338ee0a \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nianticlabs.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.